Ok Google, How Can I Optimize My PPC Strategy for Voice Search?
With the creation of Siri, Alexa, and Ok Google, voice search usage has drastically increased over the years. Throughout 2018, there were over a billion voice searches conducted per month. Reports last year even showed that 58% of consumers used voice search to find local business information. With this increase of voice search queries, your PPC strategy must adapt. Continue Reading
initiate-it’s Super Bowl Winners & Losers 2019
Its that time of year again. Check out our most and least favorite Super Bowl LIII ads! Continue Reading
4 Social Media Podcasts You Should Be Listening to Right Now
Who doesn’t love good, spirited conversation about fascinating topics? Let me go ahead and answer that for you: no one. Lucky for you, we live in a time where thousands of hours of great content is readily available at your fingertips. Continue Reading
The Importance of Engaging with Customers on Social Media
It’s officially 2019! By now, I’m sure you have heard that your business needs to have a social media presence. You have either jumped on the bandwagon and found success or still don’t quite understand the importance. If you have created a great social media presence for your brand, you should have seen your engagement rise. Whether this engagement is positive or negative, how you handle comments on your page matters. An easy way to make sure you never lose your followers is to make sure you have a social media customer service strategy in place. Continue Reading
Creative Outdoor Brand Advertisements
When it comes to an outdoor brand, like Patagonia or L.L. Bean, there are a lot of creative options for advertising their products. Starting out with traditional outdoor advertising, outdoor brands can put a creative spin on billboards to stand out on the road. Continue Reading
How to Create a Successful Marketing Internship Program
It’s no secret that good relationships have a stable foundation of equity and trust. These relationships can span from the confines of a boardroom to the comforts of your own home. The partnership your company forms with its interns should be no different. initiate-it has operated an internship program since our inception in 2011, but we watched it spread its wings wide in 2016, after placing some formality behind our process.