Twenty years ago, marketers did not have many options to gather customer data and it was both costly and time consuming. Now, marketers have data at their fingertips and there isn’t any reason why they shouldn’t be accessing that data to assist them in their advertising and marketing decisions.
Data has become the new driving force for businesses and their marketing decisions. Advertisers now have consumer data through online surveys, purchasing data, SEO and SEM data, social information, mobile usage, CRM products and, at a bare minimum, website analytics. This data should be leveraged to understand how clients, customers, or prospects are accessing your information or making purchasing decisions.