Does Investment in Social Media Add Up to Measurable ROI?

Does Investment in Social Media Add Up to Measurable ROI? 1

From wake-up to bedtime, high technology weaves throughout our days. Perhaps digital tools and experiences have become so second nature in your life that you don’t think about them much until a problem arises.

In the morning, your coffee pot begins perking based on instructions you sent it the night before via smartphone. You check the stats on your fitness wristband and your dog’s digital collar after a quick, early morning walk. Arriving at work, you view the office dashboard to double check meeting times, get caught up on social media interactions about your company and find matters that need immediate troubleshooting.

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The Center of the Sound

The Center of the Sound

I’m a big jazz fan—classical, smooth, it doesn’t matter the type. I love all of it. Years ago I was at the New Orleans Jazz and Heritage Festival sitting under a small canvas tent on a typical summer afternoon, ready to listen to Branford Marsalis and his quartet. Branford walks up on the stage, grabs the mic, and looks out to the audience of about 32 folks and tells us he’s going on a discovery—searching for the center of the sound. I had no idea what that meant.

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5 Ways to Build Client Relationships

5 Ways to Build Client Relationships

Your clients are important to your business—so make sure they know it! I’ve been in the business world for a couple of years now and have experienced many different ways to build and maintain client relationships.

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Resolution: Be More Awesome

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Ah, the New Year. It’s reflection time for many of us. The year is wrapping up and we start thinking about what our goals are for the coming year. Our resolutions. Lose weight, make more money, save more money, spend more time with family and friends, the list goes on.

Do you make work resolutions too? Not just your performance goals, but true resolutions. How to make your work life better—how to be a better you?

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How to Use Social Media For Business and Pleasure

How to Use Social Media For Business and Pleasure

Each social media channel is unique. You are exposed to different content on Facebook than you are on LinkedIn. If you think of each channel like a get-together, you are interacting with different people for different reasons. You’re going to be speaking to a different audience on each channel.

Think of each channel like this…

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The Importance of A/B Testing

The Importance of A/B Testing 1

Whether your primary goal is building brand awareness, driving qualified traffic, nurturing prospects, driving leads or increasing revenue, one thing is certain – you should be testing. In today’s complex, digital world, marketers are always looking for an edge while getting their messages heard and testing has become an integral part of the strategy. How can you argue with results that are clear winners in resonating with your audience? Why continue using your gut instincts when you can use data? You never know what’s going to work with your audience until you test it. When I complete an A/B test with surprising results, it makes me want to run out and test everything. And that’s what everyone should do…test everything!

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