Pokémon Go: A Marketing Evolution

Outside of the light-up Squirtle keychain I had when I was five years old, my Pokémon experience is limited. I am just old enough to remember the thick binders of Pokémon trading cards my older brother used to obsessively organize. In fact, I think I swiped his Gameboy Color from him a couple times just to see what all the hype was about.

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Video Done Right- 3 Video Best Practices

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Video is king when it comes to content marketing – as long as you are providing the right content to the right audience.

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Does Investment in Social Media Add Up to Measurable ROI?

Does Investment in Social Media Add Up to Measurable ROI? 1

From wake-up to bedtime, high technology weaves throughout our days. Perhaps digital tools and experiences have become so second nature in your life that you don’t think about them much until a problem arises.

In the morning, your coffee pot begins perking based on instructions you sent it the night before via smartphone. You check the stats on your fitness wristband and your dog’s digital collar after a quick, early morning walk. Arriving at work, you view the office dashboard to double check meeting times, get caught up on social media interactions about your company and find matters that need immediate troubleshooting.

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The Center of the Sound

The Center of the Sound

I’m a big jazz fan—classical, smooth, it doesn’t matter the type. I love all of it. Years ago I was at the New Orleans Jazz and Heritage Festival sitting under a small canvas tent on a typical summer afternoon, ready to listen to Branford Marsalis and his quartet. Branford walks up on the stage, grabs the mic, and looks out to the audience of about 32 folks and tells us he’s going on a discovery—searching for the center of the sound. I had no idea what that meant.

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5 Ways to Build Client Relationships

5 Ways to Build Client Relationships

Your clients are important to your business—so make sure they know it! I’ve been in the business world for a couple of years now and have experienced many different ways to build and maintain client relationships.

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Resolution: Be More Awesome

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Ah, the New Year. It’s reflection time for many of us. The year is wrapping up and we start thinking about what our goals are for the coming year. Our resolutions. Lose weight, make more money, save more money, spend more time with family and friends, the list goes on.

Do you make work resolutions too? Not just your performance goals, but true resolutions. How to make your work life better—how to be a better you?

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