3 Strategies To Build Customer Loyalty Like The Big Guys Do

With thousands of brands vying for attention and share of wallet, it is crucial to stay top of mind with your customers. Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. As you can see, customer loyalty is a crucial part of any long-term business strategy.

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#Richmond2015: Tracking UCI’s Marketing

The UCI Road World Championships is being held in our local city of Richmond this year. This is the second time The Worlds has been held in the United States, and the first time in the past 30 years. With 75 countries being represented, this is such an amazing publicity opportunity for Richmond. There has been so much excitement around the event, I knew this would be a great chance to take a look at the buzz on social media and the marketing strategy and tactics used to promote it.

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Advertising the way we wished it could be.


It’s time to bring back the fun.

Think back to the time before you actually worked in advertising. Whether it was a few years ago or more years ago than you’d prefer to think about, chances are pretty good you imagined it as just about the most fun thing you could do and still get paid.

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Traditional Advertising for Non-Traditional Thinkers

Conventional thinking is a powerful thing. And today’s conventional thinking says traditional advertising is a waste of time, treasure and talent.

But to us, it’s not old media that’s dead— it’s old thinking. And old thinking never sees new opportunities—even in familiar places.

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There’s more to producing commercials than giving a kid a camera.

I recently had the privilege of being involved in the concepting and production of a television campaign for our client, CarLotz. I didn’t have any experience in the area of television production prior to this project, so I was asked to document the process as seen through the lens of a first-timer.

My first thought? Wow! There’s so much creativity, work, time and talent that goes into the production of a 30-second TV spot that I didn’t realize until I was involved in the process. From concepting, to casting, to interacting with the director, each step is vital to the final product.

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6 Ways to Keep Your Staff Motivated at Work This Summer

6 Ways to Keep Your Staff Motivated at Work This Summer

It’s hard to be in the office all day when it’s nice out and your staff is secretly wishing that they were at the pool or beach. And there’s still another two months to go! But don’t worry, there are many ways to keep your team driven during the summer months.

1. Half-day Fridays

Half-day Fridays are a great way to treat your staff to an early weekend. It’s also a mood booster and something exciting that your staff can look forward to all week if you make the announcement during Monday’s status meeting.

2. Take walks or eat lunch outside

Encourage your staff to join you for a short walk around the block. It’s a nice mental break, especially if you’re sitting at a desk all day. It’s also nice to eat lunch outside. Getting out and enjoying some fresh air will help your staff stay focused for the remainder of the afternoon. And remember to lead by example!

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