How to Use Social Media For Business and Pleasure
Each social media channel is unique. You are exposed to different content on Facebook than you are on LinkedIn. If you think of each channel like a get-together, you are interacting with different people for different reasons. You’re going to be speaking to a different audience on each channel.
Think of each channel like this…
The Importance of A/B Testing
Whether your primary goal is building brand awareness, driving qualified traffic, nurturing prospects, driving leads or increasing revenue, one thing is certain – you should be testing. In today’s complex, digital world, marketers are always looking for an edge while getting their messages heard and testing has become an integral part of the strategy. How can you argue with results that are clear winners in resonating with your audience? Why continue using your gut instincts when you can use data? You never know what’s going to work with your audience until you test it. When I complete an A/B test with surprising results, it makes me want to run out and test everything. And that’s what everyone should do…test everything!
Pinterest for Marketers
Have you ever spotted something on Pinterest, whether it’s the perfect piece of furniture to decorate your home, or a trendy coat for winter, and you can’t figure out how to find it online, or even the name of it?
Well, now Pinterest has solved that problem. They recently announced a new visual search tool that allows users to search items within the site without typing in text. When you see an object in a scene, you can hit the little magnifying glass in the top right corner and drag your mouse to put a box around the item of interest, and Pinterest will not only show you pins with similar items, but if it’s in Pinterest’s database, they will also provide you with the exact name and where your selection can be purchased. Pinterest has over 100 million users who have posted 50 billion images, or “pins,” on the site. The company says it has indexed roughly a billion of those images for the new search engine; over time, it aims to index them all.
7 Steps to a Successful Sports Sponsorship
Organizations with limited budgets face significant challenges when attempting to build awareness of their brands, products and services. This is especially true of business-to-business clients who need to reach a highly targeted but geographically disparate audience. One solution for this problem is a well designed and executed sports marketing program—specifically, the sponsorship of Professional Golf Association (PGA) TOUR players—which can bestow instant credibility upon the sponsor for a very reasonable cost.
It goes without saying that few companies can afford Super Bowl sponsorships, naming rights or luxury hospitality boxes at major tournaments and sports arenas. Only a handful can arrange for Tiger Woods or LeBron James to meet their customers and not many have the budget to sponsor such superstars to wear their clothing or endorse their products. However, viable promotional options are available for clients who do have a restricted budget and the services of an appropriate PGA TOUR golfer are not only possible, but can also be remarkably cost-effective.
Nextdoor, a social network where neighbors, can be neighbors.
So how will marketers use it?
“Trust is essential, and it has to be authentic.” That’s what Nirav Tolia, chief executive of Nextdoor, said in an interview about building a community. You can check out the article here. Nextdoor has built more than 50,000 communities across the U.S., allowing neighbors to quickly communicate in order to make their neighborhoods a safer and better place to be. So why are people adopting this platform?
Periscope: A Lesson In Authenticity For Brands
I’ll admit, I love a new gadget or toy. I like testing out the newest “thing,” which might be why I am so interested in social media marketing—the landscape is constantly changing or it could just be my ADD. Periscope is one of those new toys, I mean…platforms I’ve been watching.