Ready to grow your business by giving your prospects the online content they’re looking for?

Here are 5 ways to do it.

Like most business owners, I spend a lot of time thinking about online content. I figure that if I create content that my prospects actually want to read about, I can drive traffic to my website, attract more clients and grow my business.

If you’re thinking around the same issues, here are five things to consider when optimizing your online content strategy. 

Continue Reading



initiate-it’s Super Bowl Winners and Losers

11758-DEFAULT-l

For our staff at initiate-it, the Super Bowl means more than indulging in frosty cold beverages, countless wings, scoops of nachos piled with dips and the late-night wake up call named heartburn.

It’s the one day every year we get to sit at Super Bowl parties and actually be proud of our profession. On this hallowed Sunday, we get the pleasure of having everyone in the room turn to gauge our reaction and get our insight after every sacred commercial break. It’s the one day our parents are actually proud to call us their sons or daughters as they to announce at their parties, “You know my kid works in advertising, right? I wonder what they thought of that commercial?”

Continue Reading



Is Your Small Business One of the Two-Thirds That Won’t Last Beyond 10 Years?

Not long ago, I read an interesting article about the state of small business in the U.S. The Small Business Administration report, which you can read here, states that only about half of all new businesses survive five years or more and only about a third survive 10 years or more. With my own small business entering its third year, it was overwhelming and discouraging to think that even with our daily blood, sweat and tears, the odds are stacked three-to-one against us.

Continue Reading



We’re VINE Aware… Are You?

Virginia Center for Policing Innovation (VCPI) is a Richmond-based non-profit organization that trains law enforcement professionals throughout the United States. Their mission is to advance public safety, one individual at a time, by providing unparalleled training and resources to law enforcement professionals and the communities they serve. After meeting our client for the first time, we could quickly tell that they are an energetic, passionate and creative group of individuals dedicated to the promotion of public safety.

VCPI has opened our eyes to the Virginia VINE (Victim Information and Notification Everyday) program, which allows victims of crime to receive timely and valuable information about criminal offenders 24 hours of the day, via telephone, Internet and email. Within 15 minutes of a criminal’s arrest, registrants are notified at all times of their movement, which plays a critical role in the personal safety plan of crime victims.

Continue Reading



Learn How to Position Your Brand Socially

Instagram is blowing up. Google + will soon be the new Facebook. Brands are using Pinterest in order to market themselves. There are so many social media platforms out there, that it’s becoming exhausting to keep up with them all. It used to be just Facebook— it was so easy! However, if your company wants to be successful in the social industry today, it is necessary to keep up with the latest and greatest social media outlets.

1 in 3 users of social prefer to contact a company via social media instead of phone or email.

Here are some great examples of brands that are exploding with the social evolution:

Continue Reading