Is Your Small Business One of the Two-Thirds That Won’t Last Beyond 10 Years?

Not long ago, I read an interesting article about the state of small business in the U.S. The Small Business Administration report, which you can read here, states that only about half of all new businesses survive five years or more and only about a third survive 10 years or more. With my own small business entering its third year, it was overwhelming and discouraging to think that even with our daily blood, sweat and tears, the odds are stacked three-to-one against us.

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We’re VINE Aware… Are You?

Virginia Center for Policing Innovation (VCPI) is a Richmond-based non-profit organization that trains law enforcement professionals throughout the United States. Their mission is to advance public safety, one individual at a time, by providing unparalleled training and resources to law enforcement professionals and the communities they serve. After meeting our client for the first time, we could quickly tell that they are an energetic, passionate and creative group of individuals dedicated to the promotion of public safety.

VCPI has opened our eyes to the Virginia VINE (Victim Information and Notification Everyday) program, which allows victims of crime to receive timely and valuable information about criminal offenders 24 hours of the day, via telephone, Internet and email. Within 15 minutes of a criminal’s arrest, registrants are notified at all times of their movement, which plays a critical role in the personal safety plan of crime victims.

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Learn How to Position Your Brand Socially

Instagram is blowing up. Google + will soon be the new Facebook. Brands are using Pinterest in order to market themselves. There are so many social media platforms out there, that it’s becoming exhausting to keep up with them all. It used to be just Facebook— it was so easy! However, if your company wants to be successful in the social industry today, it is necessary to keep up with the latest and greatest social media outlets.

1 in 3 users of social prefer to contact a company via social media instead of phone or email.

Here are some great examples of brands that are exploding with the social evolution:

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Email Marketing is NOT Dead

Have you gotten the memo recently that email marketing is dead? If so, then throw it away. Email marketing is not dead, it’s just another channel of communication… and one we need to be paying attention to. According to a recent study conducted by ExactTarget, 77% of people prefer receiving marketing messages via email communication, and 56% of people said checking their email is the very first thing they do in the morning. If there is one thing to know about email marketing it’s that your emails should be simple. They should have one goal; tell your story in a simple, yet compelling way. Don’t confuse your consumer by sending them all over the place or throwing a bunch of unrelated information at them. With this in mind, know your story, know why it matters, and know how to tell it.

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The Next BIG Thing: Video Content

One minute of video is worth 1.8 million words, according to Forrester Research.

Video content is going to be this year’s biggest influence among many audiences. Check out Dove Real Beauty Sketches for an example of how video content can impact ideas and perceptions.

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