Learn How to Position Your Brand Socially

Instagram is blowing up. Google + will soon be the new Facebook. Brands are using Pinterest in order to market themselves. There are so many social media platforms out there, that it’s becoming exhausting to keep up with them all. It used to be just Facebook— it was so easy! However, if your company wants to be successful in the social industry today, it is necessary to keep up with the latest and greatest social media outlets.

1 in 3 users of social prefer to contact a company via social media instead of phone or email.

Here are some great examples of brands that are exploding with the social evolution:

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Email Marketing is NOT Dead

Have you gotten the memo recently that email marketing is dead? If so, then throw it away. Email marketing is not dead, it’s just another channel of communication… and one we need to be paying attention to. According to a recent study conducted by ExactTarget, 77% of people prefer receiving marketing messages via email communication, and 56% of people said checking their email is the very first thing they do in the morning. If there is one thing to know about email marketing it’s that your emails should be simple. They should have one goal; tell your story in a simple, yet compelling way. Don’t confuse your consumer by sending them all over the place or throwing a bunch of unrelated information at them. With this in mind, know your story, know why it matters, and know how to tell it.

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The Next BIG Thing: Video Content

One minute of video is worth 1.8 million words, according to Forrester Research.

Video content is going to be this year’s biggest influence among many audiences. Check out Dove Real Beauty Sketches for an example of how video content can impact ideas and perceptions.

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The Psychology of Social

In 2014, 99% of people still market like it’s 2004.

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Many people are constantly browsing the Internet and their social media outlets for advice, answers, products and services. Whichever it may be, everyone has a different mindset when approaching each social media outlet.

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5 Tactics to Uniquely Utilize Twitter

Twitter can be extremely beneficial in growing your business, if you understand how to use it. Our team has provided five necessary tactics in order for your company to get the most out of Twitter. Before you get started, set your company’s goals in terms of Twitter—what exactly do you want to achieve by using this social media platform and why? Make a list of your goals and objectives and then proceed to the “how” below.

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