Most Creative Fashion Ads of 2018
Fashion advertising is an interesting section of the market, because how do you properly advertise not just a product, but advertise a brands aesthetic? And more specifically, their aesthetic for that particular season? It can often be difficult for fashion brands to change their advertising from season to season just enough so that it keeps the target market engaged but doesn’t deviate too far from their brand identity.
Social Media Marketing for Musicians
In our modern, tech-savvy society, the most essential and effective way an established musician can connect with their fans or an emerging musician can hope to gain more traction for a future career is through social media. Here are some clever ways you, the up-and-coming musician, can best utilize social media to promote your music as well as some examples of how it’s been done in the past. Continue Reading
Get Creative With Your Outdoor Advertising
Outdoor advertising is everywhere. We’re used to it. When you drive on a highway, it would be weird not to see billboards flanking the road. When you’re standing at a bus stop or in the subway, it would be strange not to see the face of your local lawyer or insurance agent on the walls. Does that mean that outdoor advertising is a waste of time? It no longer interrupts our experience and isn’t that the point of advertising? Continue Reading
The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry
With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading
International Women’s Day: Celebrating Women Everywhere
This International Women’s Day gives us pause, and a time to support all the women in the world, and in particular, those in marketing advertising, who do incredible work day in and day out. Even Barbie is celebrating by releasing 17 global role model dolls.
Top Ads of the Winter Games
Every two years, the world is treated to a spectacle of the greatest athletes alive, sporting, sweating, and striving for glory with their respective countries cheering at their backs. However, athletes are not the only ones competing during these elite international competitions – sponsors and advertisers are in a contest with the ultimate prize being viewers’ attention. Continue Reading