Is It Time for a Career Change?

Is it the right time to leave your job?As a studio art major who played women’s lacrosse, I geared up for my college graduation with sheer panic. I’d consistently hear “Artists starve” and “No one cares about women’s sports; especially one no one’s ever heard of”. The idea that I wasted 4.5 years on two “useless” passions weighed on me. What was I supposed to do after the diploma?

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The Future of Social Media

The Future of Social Media

Ah, the future. We all want to know it. We want to get a ‘jump on the competition’. We want to ‘be ready’. I get asked all the time, what’s the future of social media? Where is it headed? What will be the next big thing? I’ve been working in social media since social media was born, so I guess I’ve seen the way the tide works and I’m as qualified as anyone to look into the proverbial crystal ball. Right or wrong, here are my thoughts on where the future of social media is headed in the coming years.

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Boo! Does Shock Advertising Really Work?

shock advertisingWhen marketing products or services, sometimes advertisers turn to scare tactics or shock advertising. This is the practice of violating social, religious, or political norms and presenting it to an audience with the intention of eliciting an emotional response.

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initiate-it RoundUp: October 2017

 

Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.

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Our Favorite Fall Activities in the RVA

There is so much to do during the Fall in Richmond. When the weather gets cool, new activities pop up throughout the area. There is something to do for every personality! Below is a list of our favorite fall activities.

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How Can You Be a Pioneer? – A CreativeMornings RVA Review

pioneer

I attended the October CreativeMornings’ Richmond session centered around the idea of being a pioneer. Evrim Dogu, the owner of Sub Rosa Bakery, was the guest speaker. For those who don’t know, Sub Rosa Bakery creates its baked goods utilizing a wood-fired oven and ingredients from local farms. Throughout his discussion, Evrim Dogu shared his beliefs on how he has brought the idea of being a pioneer in his work and personal journey.

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