5 More Reasons Creative Mornings RVA Is A Must See

5 More Reasons Creative Mornings RVA Is A Must See

“Creative Mornings in one word is inspiration…generosity…spontaneous…electric.” For those of you who don’t know, Creative Mornings is a free monthly networking event designed to inspire and challenge your imagination. Located throughout 173 cities around the world, the Creative Mornings community offers a positive experience for those working in a creative field or living a creative life. Last month, we covered the 5 Reasons Creative Mornings is a Must See. This month here are 5 more!

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6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

6 Ways to Leverage Social Media to Achieve Your Marketing StrategySocial media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy:

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Our Favorite Summer Days in the RVA

Our Favorite Summer Days in the RVA 2

We love summer days and nights in Virginia! The area offers a multitude of outdoor activities, making it a great location to enjoy the warm weather. Below are some of our favorite activities to do throughout the summer in Richmond and its beautiful surrounding areas.

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5 Reasons Why Creative Mornings is a Must See

5 Reasons Why Creative Mornings is a Must See

Creative Mornings is a lecture series dedicated to creative people, places, and things. It pops up around Richmond once a month and all are welcome to come network, listen and participate. Disclosure: I have attended only 1 Creative Mornings RVA but I’m already hooked.

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Top 8 Branded Viral Videos and What Makes Them Work

Top 8 Branded Viral Facebook Videos and What Makes Them Work 1

The reasons behind what makes certain videos go viral fall into two important categories – personal response and social response. Viral videos are a huge mark of success in the marketing world because they not only reach an incredibly wide audience, but they resonate with people more than almost any other medium. The personal response is determined mostly by the emotions evoked by the content. It is a psychological process called emotional contagion – one person’s emotions trigger similar emotional responses in others, and thus the contagion spreads as more people share on their social media platforms. The social response comes into play with the desire to connect with other people; be it to share information, to relate to others through a common interest, or to support a cause. This blog looks at 8 branded videos that broke the internet, and provides some insight as to why they worked so well.

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15 Instagram Accounts You NEED to Follow Right NOW!

15 Instagram Accounts You NEED to Follow Right NOW! 33

Need to find inspiration on this dull afternoon? Check out these 15 Instagram accounts that will help you do just that. These accounts include national, local, and personal brands that have perfected social engagement on Instagram. Whether you are looking for creative inspiration or a social strategy to implement, these accounts are great examples of how you should be using the platform.

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