The Great Advertising Shift; What Has Changed and What is Left to Come?
I wouldn’t consider myself an “old-head,” but I have been in the advertising industry for over 20 years, and have seen it shift dramatically. When I started out, it was a pretty easy gig, as far as I was concerned. A media planner by trade, I’d walk into meetings and only have a handful of advertising options to present; television, radio, print, direct mail, sponsorship, and not much else. In preparation, I would run some basic demographics with the target audience, which was easier than today as well – with audiences being so broad. After exchanging pleasantries with the client, I’d break down the costs of each channel, our expectations of their success, and pitch what we thought would be most effective. There wasn’t much back and forth, and typically the client would sign right there. Today, things are much different.
5 Qualities of the Best Account Managers
What I have learned from shadowing the initiate-it account management team is that there are 5 very important qualities successful account managers need. From my experience at Initiate-it, I was able to closely relate these important qualities of the account managers with Don Draper (*character from Mad Men). For those of you who have not watched the show, Mad Men centers around when the advertising industry was first flourishing on Madison Avenue. Don Draper, the main character in this show is portrayed as the advertising guru and the ad man that everyone wants to learn from. There is no better ad man than Don Draper. So, for all you advertising fans out there here are the top 5 characteristics of a qualified and successful account manager that I’ve learned so far.
Look Out Millennials, Gen Z is Coming
The news, blogs, and research articles all talk about Millennials. Everyone is worried about how to manage them, how to reach them, and how to market to Millennials. We here at initiate-it have spent a good deal of time researching and learning about Millennials. We’ve applied our learnings to help many businesses reach this generation.
But look out world, because I think it’s time we all start paying attention to the next group who is about to seriously rock our planet: Gen Z or iGen as they are often referred to. This is the group of young people who were born in 1996 and beyond. An important demarcation from millennials is that they were too young to have seen or known about 9-11 when it happened. Gen Z are primarily children of Gen X and some older Millennials. They are a whole different ball-game from Millennials.
Designed for Sports
Under 500,000 kids participate in college athletics each year. Far less become professional athletes. An even smaller number become Olympians- the world’s greatest athletes. Ever since the first Olympics, higher level athletes are typically praised and immortalized for their unique skillset.
Creative and graphic design have elevated the admiration of athletes and sports to its peak. Athletes and teams are often put on a pedestal and treated as above-human. Fans, boosters, and future super-athletes picture their favorite teams and athletes as powerful, extreme and unblemished. In the past few decades, the companies and sports organizations have amped up high-level athletics and high-level graphics to appeal to consumers. They utilize this immortalization to their advantage- to gather fans, to accrue sponsors, to recruit future athletes and to eventually and ideally, gain everlasting legacy.
5 More Reasons Creative Mornings RVA Is A Must See
“Creative Mornings in one word is inspiration…generosity…spontaneous…electric.” For those of you who don’t know, Creative Mornings is a free monthly networking event designed to inspire and challenge your imagination. Located throughout 173 cities around the world, the Creative Mornings community offers a positive experience for those working in a creative field or living a creative life. Last month, we covered the 5 Reasons Creative Mornings is a Must See. This month here are 5 more!
6 Ways to Leverage Social Media to Achieve Your Marketing Strategy
Social media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy: