Online Marketing & The Dater: Our Valentine’s Day Special

Online Marketing & The Dater: Our Valentine’s Day Special 1As Marketers we must think of how to effectively promote our clients and brands each day. We want to find the best way to reach our target audience while keeping the brand message in mind. For us, this strategy does not end when the work day is complete. We bring this idea into our personal lives when thinking of our online presence.  We often think of how we want others to identify us when posting to Facebook, Twitter, Instagram, and LinkedIn. This same concept can be applied to your dating life. Over the past few years, online dating has become the norm.  With new dating sites and apps emerging each month, there are many sites to join depending on what you are seeking. Options range from Tinder to Bumble, Match to eHarmony, and FarmersOnly to CatholicMatch. These websites all have track records for leading you to the perfect date. Even though these websites differ, there is one thing that each user needs to remember. You MUST market yourself efficiently and effectively to find success in online dating. Below are 4 marketing tips to help you find the perfect Jack to your Rose, Sally to your Harry, or Lorelei to your Luke.

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Initiate-It’s Super Bowl Winners & Losers 2017

Initiate-It's Super Bowl Winners & Losers 2017Every Super Bowl Sunday, some viewers tune in for the football game while others watch for the commercials. There are always ads that can be remembered years later as favorites, such as Budweiser’s “The Clydesdales Brotherhood” from 2013. Others are remembered in a different light, such as Mountain Dew’s “Puppymonkeybaby” from 2016. As we have done in the past, this year we would like to honor those commercial winners and losers. The list below features our favorite and hated Super Bowl LI commercials.

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Super Stats for Sunday’s Big Game

Auto Draft 4

 



What is a Digital Ad Strategy and Why Does Your Business Need One?

What is a Digital Ad Strategy and Why Does Your Business Need One? 2

Today, businesses face greater competition than ever before. And for small- to mid-sized businesses, it can be difficult to compete with larger companies and their loftier marketing and advertising budgets. Fortunately, thanks to the emergence of digital advertising, even the smallest of businesses can their mark. By understanding what a sound digital advertising strategy can do for your business—as well as learning how to build and implement a strategy of your own—you can begin leveraging the endless power of digital marketing to meet your goals.

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Top 10 Marketing Trends for 2017

Top 10 Marketing Trends for 2017

The progression of technology is affecting every aspect of business, including marketing. Digital marketing has been around since the 1990s and will continue to revolutionize marketing with technologies such as native advertising, live stream video and virtual reality. The key to remaining competitive in business will be to combine traditional marketing strategies with these technological advances. The following trends will drive marketing in 2017.

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How to Manage Client Expectations

How to Manage Client Expectations

Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.

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