Building An AdWords Search Campaign

Building An Adwords Search Campaign 7

Developing an AdWords Search Campaign can be a challenge. Deciding how much budget to set aside, what keywords to bid on, and which best practices to focus on are just a few of the common questions that people face when considering a search campaign for their business. It can be a bit intimidating, but, if you have the time to dedicate to education and optimization, it can be an extremely powerful marketing channel for your business. If you are just getting started, or even if you’ve been dabbling with PPC for some time, here is some important insider information into what you need to be looking at to be successful. 

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Should You be Using a Landing Page?

Should You be Using a Landing Page? 1

If you operate in the digital space and have a web presence, chances are, you know what a landing page is. If you don’t; a landing page is a “standalone web installation distinct from your main website that has been designed for a single focused objective.” You may be asking yourself, “Should I be using one?” While there are exceptions to every rule, in most instances that you are trying to capture leads, I would argue, yes.

If you are debating whether or not to implement a landing page, hopefully the insights below can help you make a decision.

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Eat-It: The Best Bites in RVA

Eat It: The Best Bites in RVA 3Anyone who has visited Richmond, VA will tell you of the many food options the city has to offer. From its corner mom & pop shops to its extravagant cuisine there is something for every pallet. We are surrounded by this culture daily, as we live, work, and play in the RVA. Below are our top picks for the best lunch spots throughout the city!

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Cyclical Marketing: The Rise and Fall of the Digital Age

Cyclical Marketing: The Rise and Fall of the Digital Age

It’s time to release the Kraken and take a sledgehammer to your digital advertising efforts. That’s right, we’ve come to a tipping point. Just as Nina Simone’s sultry tones once gave way to Rhianna’s moist screeches, digital and social media marketing are soon to be replaced. Not by something new… but by something we’ve seen before.

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6 Tools to Make Our Jobs Easier

6 Tools to Make Our Jobs Easier 9There are tools out there to make every marketer’s job easier. Whether you are a project manager or a digital analyst, many can support your day-to-day tasks. Here are a few of our favorites.

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Snapchat: Blending the Line Between Work and Play

Snapchat: Blending the Line Between Work and PlayIf you tell me you’re not familiar with Snapchat, I have to assume you’ve either been living under a rock or have been trapped in a “Get Out” style hypnotic trance. These days, it is everywhere. The parent company of the trendy social media app, Snap (SNAP,) IPO’d last week at $17 per share, soared to as high as $26, and now has a market valuation of 35 billion (CNN Money.) This makes Snapchat worth three times as much as Twitter. As one of the fastest growing mobile apps under the social networking umbrella, Snapchat should be on every marketing directors’ radar.

Snapchat is no longer just for sharing your face with funny filters or recording your drunk friends doing embarrassing things, it’s applications stretch far beyond the founders’ original intent and is well positioned to aid you in your marketing efforts going forward. Below I’ve enumerated five steps to help you do just that.

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