How to Leverage Your Investment in Social Media

How to Leverage Your Investment in Social

Today, 90% of young adults utilize some form of social media on a daily basis—and that number is only expected to continue rising in the future. It makes sense, then, that businesses are beginning to shift their marketing and advertising budgets to include a greater focus on social media. Still, if you’re relatively unfamiliar with how to use today’s popular social media platforms, you may be wondering how you can successfully leverage social media to make the most of your budget. Here’s some advice that’s sure to help.

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How to Build a Strategic Marketing Plan 

You know you need to market your business to get customers, but there are endless ways to market and so many factors that go into deciding where, when, what, how and to whom! How do you get the most bang for your buck? Setting aside time to plan and create the right marketing strategy makes the most of the money you set aside for marketing. Targeting your efforts also allows you to make the most of your budget and ensures that your campaigns actually reach your intended audience. So, where do you start?

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Act Like a Marketer, Think Like a Customer

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A true marketer knows there is no end to the marketing process. We are always researching, or rather, grasping at the latest trends, evolving behaviors, and technologies to better understand the dynamic market and product relationship. That’s why the majority of us pack our overnight bags and head off to the largest conventions in the nation – Ad Age Digital Conference, Inbound, Gartner Digital Marketing Convention, Internet Summit, and many, many more. With a hunger to learn, and a living based on keeping up with industry trends, we hope to gain insights that will hopefully help us keep our client’s business growing. However, once we arrive to these conferences, it’s easy to get stressed out by the ‘industry leader’ biased details – “You must add semantic keywords and fresh content to your page and blog posts every day!” or “Always use a structure approach when testing and scaling the best performing ad-imagery, headline, and targeting.” or “IF YOU DON’T HAVE A MARKETING STACK STRATEGY YOUR BUSINESS WILL FAIL”.

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How is the 2016 Presidential Election Reflecting Within our Wallets

 

How is the 2016 Presidential Election Reflecting Within our Wallets

 

The world is undeniably in a different place now than it was in 2012. With recent outbreaks of rioting, terrorism seeping into our cities, and eye-opening displays of police brutality, fear seems to be plaguing most of the minds of the public. Especially in the case of such a divided election, we are highly impressionable, and searching for a leader to rise up and make a change. Along with these fears, there’s a specific, and slightly more trivial fear that creeps up during election season that is specific to us– ‘the advertisers’

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How to Develop a Successful Lead Generation Program

1025-blog-visualWhat elements need to be included in your lead generation program? From content to calls to action, here’s what you need to know if you sell a product or service.

 

 

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5 Metrics You Should Be Using to Build Your Business

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How well is your business really doing? These key performance indicators can give you insight into how you are doing and highlight some areas where improvement is needed

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