Our Favorite Summer Days in the RVA
We love summer days and nights in Virginia! The area offers a multitude of outdoor activities, making it a great location to enjoy the warm weather. Below are some of our favorite activities to do throughout the summer in Richmond and its beautiful surrounding areas.
5 Reasons Why Creative Mornings is a Must See
Creative Mornings is a lecture series dedicated to creative people, places, and things. It pops up around Richmond once a month and all are welcome to come network, listen and participate. Disclosure: I have attended only 1 Creative Mornings RVA but I’m already hooked.
Top 8 Branded Viral Videos and What Makes Them Work
The reasons behind what makes certain videos go viral fall into two important categories – personal response and social response. Viral videos are a huge mark of success in the marketing world because they not only reach an incredibly wide audience, but they resonate with people more than almost any other medium. The personal response is determined mostly by the emotions evoked by the content. It is a psychological process called emotional contagion – one person’s emotions trigger similar emotional responses in others, and thus the contagion spreads as more people share on their social media platforms. The social response comes into play with the desire to connect with other people; be it to share information, to relate to others through a common interest, or to support a cause. This blog looks at 8 branded videos that broke the internet, and provides some insight as to why they worked so well.
15 Instagram Accounts You NEED to Follow Right NOW!
Need to find inspiration on this dull afternoon? Check out these 15 Instagram accounts that will help you do just that. These accounts include national, local, and personal brands that have perfected social engagement on Instagram. Whether you are looking for creative inspiration or a social strategy to implement, these accounts are great examples of how you should be using the platform.
Building An AdWords Search Campaign
Developing an AdWords Search Campaign can be a challenge. Deciding how much budget to set aside, what keywords to bid on, and which best practices to focus on are just a few of the common questions that people face when considering a search campaign for their business. It can be a bit intimidating, but, if you have the time to dedicate to education and optimization, it can be an extremely powerful marketing channel for your business. If you are just getting started, or even if you’ve been dabbling with PPC for some time, here is some important insider information into what you need to be looking at to be successful.
Should You be Using a Landing Page?
If you operate in the digital space and have a web presence, chances are, you know what a landing page is. If you don’t; a landing page is a “standalone web installation distinct from your main website that has been designed for a single focused objective.” You may be asking yourself, “Should I be using one?” While there are exceptions to every rule, in most instances that you are trying to capture leads, I would argue, yes.
If you are debating whether or not to implement a landing page, hopefully the insights below can help you make a decision.