Women in Advertising Panel Review
This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.
5 Creative Things to do in Richmond
In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.
Observe, Align and Care Compassionately: CreativeMornings RVA
You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.
What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.
What’s Your Genius? – A CreativeMornings Review
.We all get caught up in the day-to-day, so sometimes it’s important to have a refresher of the importance of being your best self, every day.
The Great Advertising Shift; What Has Changed and What is Left to Come?
I wouldn’t consider myself an “old-head,” but I have been in the advertising industry for over 20 years, and have seen it shift dramatically. When I started out, it was a pretty easy gig, as far as I was concerned. A media planner by trade, I’d walk into meetings and only have a handful of advertising options to present; television, radio, print, direct mail, sponsorship, and not much else. In preparation, I would run some basic demographics with the target audience, which was easier than today as well – with audiences being so broad. After exchanging pleasantries with the client, I’d break down the costs of each channel, our expectations of their success, and pitch what we thought would be most effective. There wasn’t much back and forth, and typically the client would sign right there. Today, things are much different.
5 Qualities of the Best Account Managers
What I have learned from shadowing the initiate-it account management team is that there are 5 very important qualities successful account managers need. From my experience at Initiate-it, I was able to closely relate these important qualities of the account managers with Don Draper (*character from Mad Men). For those of you who have not watched the show, Mad Men centers around when the advertising industry was first flourishing on Madison Avenue. Don Draper, the main character in this show is portrayed as the advertising guru and the ad man that everyone wants to learn from. There is no better ad man than Don Draper. So, for all you advertising fans out there here are the top 5 characteristics of a qualified and successful account manager that I’ve learned so far.