Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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Top 10 Virginia Berry Farms to Visit this October

Top 10 Virginia Berry Farms

Are you looking to pick the perfect pumpkin this Halloween? Are you looking for a fun fall family outing? Check out our top 10 places for your fall adventures.

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Observe, Align and Care Compassionately: CreativeMornings RVA

CreativeMornings RVA: Compassion

You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.

What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.

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Amazon Spark: Will it Ignite the Flame or Put Out the Fire

Amazon Spark: Will it Ignite the Flame or Put Out the Fire 7Let’s start with a trivia question. What social media platform features mobile usage, image focus, and a scrollable never-ending homepage? If your answer is Instagram, you are incorrect. But I’m talking about Amazon’s recent social creation, Amazon Spark.

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Emoji Etiquette in Modern Marketing

Emoji Etiquette in Modern Marketing 1

In my personal messages, I typically leave emojis out. Emojis can be construed in several ways.  They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.

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The Great Advertising Shift; What Has Changed and What is Left to Come?

The Great Advertising Shift

I wouldn’t consider myself an “old-head,” but I have been in the advertising industry for over 20 years, and have seen it shift dramatically. When I started out, it was a pretty easy gig, as far as I was concerned.  A media planner by trade, I’d walk into meetings and only have a handful of advertising options to present; television, radio, print, direct mail, sponsorship, and not much else. In preparation, I would run some basic demographics with the target audience, which was easier than today as well – with audiences being so broad. After exchanging pleasantries with the client, I’d break down the costs of each channel, our expectations of their success, and pitch what we thought would be most effective. There wasn’t much back and forth, and typically the client would sign right there. Today, things are much different.

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