Look Out Millennials, Gen Z is Coming

Look Out Millennials, Gen Z is Coming

The news, blogs, and research articles all talk about Millennials. Everyone is worried about how to manage them, how to reach them, and how to market to Millennials. We here at initiate-it have spent a good deal of time researching and learning about Millennials. We’ve applied our learnings to help many businesses reach this generation.

But look out world, because I think it’s time we all start paying attention to the next group who is about to seriously rock our planet: Gen Z or iGen as they are often referred to. This is the group of young people who were born in 1996 and beyond. An important demarcation from millennials is that they were too young to have seen or known about 9-11 when it happened. Gen Z are primarily children of Gen X and some older Millennials. They are a whole different ball-game from Millennials.

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How to Manage Client Expectations

How to Manage Client Expectations

Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.

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Understanding the Importance of Your Customer’s Journey


Understanding the Importance of Your Customer's Journey 1
Understanding your buyer’s journey can help you improve your customer expereince – and your revenues, too.

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