Women in Advertising Panel Review
This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.
5 Creative Things to do in Richmond
In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.
Observe, Align and Care Compassionately: CreativeMornings RVA
You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.
What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.
What’s Your Genius? – A CreativeMornings Review
.We all get caught up in the day-to-day, so sometimes it’s important to have a refresher of the importance of being your best self, every day.
3 Ways to Grow Your Memberships with Digital Marketing Channels
The truth is that there is no “magic bullet” when it comes to associations actively growing their membership numbers. Most membership organizations use three key indicators to measure trends in overall health: total memberships, new members acquired and members renewed. According to the 2015 Membership Marketing Benchmarking Report, 46% of those surveyed reported an increase, compared to 53% in 2014. Aside from staffing and budgeting, the top challenges that associations are facing are the difficulty in communicating value (33%) and the difficulty in attracting and maintaining younger members (18%). The key to success in both of those areas is to understand that there is no stand-alone marketing channel that can fully support the organization’s goal of continuous growth. You cannot simply stop all traditional forms of acquisition. If door-to-door, direct mail and telephone sales work for your organization, then you should keep doing it, while also implementing a full-scale digital program. The integration of multiple marketing channels working together produces the best results in getting (and keeping) the numbers.