Look Out Millennials, Gen Z is Coming
The news, blogs, and research articles all talk about Millennials. Everyone is worried about how to manage them, how to reach them, and how to market to Millennials. We here at initiate-it have spent a good deal of time researching and learning about Millennials. We’ve applied our learnings to help many businesses reach this generation.
But look out world, because I think it’s time we all start paying attention to the next group who is about to seriously rock our planet: Gen Z or iGen as they are often referred to. This is the group of young people who were born in 1996 and beyond. An important demarcation from millennials is that they were too young to have seen or known about 9-11 when it happened. Gen Z are primarily children of Gen X and some older Millennials. They are a whole different ball-game from Millennials.
Snapchat: Blending the Line Between Work and Play
If you tell me you’re not familiar with Snapchat, I have to assume you’ve either been living under a rock or have been trapped in a “Get Out” style hypnotic trance. These days, it is everywhere. The parent company of the trendy social media app, Snap (SNAP,) IPO’d last week at $17 per share, soared to as high as $26, and now has a market valuation of 35 billion (CNN Money.) This makes Snapchat worth three times as much as Twitter. As one of the fastest growing mobile apps under the social networking umbrella, Snapchat should be on every marketing directors’ radar.
Snapchat is no longer just for sharing your face with funny filters or recording your drunk friends doing embarrassing things, it’s applications stretch far beyond the founders’ original intent and is well positioned to aid you in your marketing efforts going forward. Below I’ve enumerated five steps to help you do just that.
Facebook LIVE and Your Business Strategy
It is predicted that by the year 2020 nearly 79% of all internet traffic will be video based (cisco). With this much online video content, you will need to stand out. What better way is there than to go LIVE! Facebook, Instagram, YouTube, and Periscope are social platforms that currently provide LIVE video services. The social media world is always changing. In order to stay on top, businesses need to utilize these video features. Some companies have gone LIVE featuring product launches, holiday events, behind the scenes footage, and clips of their company culture. If you are just entering the LIVE video community, I believe Facebook LIVE is the best option for your business. It is the best option as it notifies your current Facebook followers that you are LIVE as well as provides you with the opportunity to reach new customers. Facebook LIVE helps humanize your brand, allows for real time interactions with viewers, and provides memorability. Below are a few key benefits that Facebook LIVE will have on your Business Strategy when implemented properly.
Top 10 Marketing Trends for 2017
The progression of technology is affecting every aspect of business, including marketing. Digital marketing has been around since the 1990s and will continue to revolutionize marketing with technologies such as native advertising, live stream video and virtual reality. The key to remaining competitive in business will be to combine traditional marketing strategies with these technological advances. The following trends will drive marketing in 2017.
Pokémon Go: A Marketing Evolution
Outside of the light-up Squirtle keychain I had when I was five years old, my Pokémon experience is limited. I am just old enough to remember the thick binders of Pokémon trading cards my older brother used to obsessively organize. In fact, I think I swiped his Gameboy Color from him a couple times just to see what all the hype was about.