What is a Digital Ad Strategy and Why Does Your Business Need One?

What is a Digital Ad Strategy and Why Does Your Business Need One? 2

Today, businesses face greater competition than ever before. And for small- to mid-sized businesses, it can be difficult to compete with larger companies and their loftier marketing and advertising budgets. Fortunately, thanks to the emergence of digital advertising, even the smallest of businesses can their mark. By understanding what a sound digital advertising strategy can do for your business—as well as learning how to build and implement a strategy of your own—you can begin leveraging the endless power of digital marketing to meet your goals.

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The Importance of A/B Testing

The Importance of A/B Testing 1

Whether your primary goal is building brand awareness, driving qualified traffic, nurturing prospects, driving leads or increasing revenue, one thing is certain – you should be testing. In today’s complex, digital world, marketers are always looking for an edge while getting their messages heard and testing has become an integral part of the strategy. How can you argue with results that are clear winners in resonating with your audience? Why continue using your gut instincts when you can use data? You never know what’s going to work with your audience until you test it. When I complete an A/B test with surprising results, it makes me want to run out and test everything. And that’s what everyone should do…test everything!

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