Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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Top 10 Virginia Berry Farms to Visit this October

Top 10 Virginia Berry Farms

Are you looking to pick the perfect pumpkin this Halloween? Are you looking for a fun fall family outing? Check out our top 10 places for your fall adventures.

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Observe, Align and Care Compassionately: CreativeMornings RVA

CreativeMornings RVA: Compassion

You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.

What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.

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What’s Your Genius? – A CreativeMornings Review

.What's Your Genius? - A CreativeMornings Richmond Review 1We all get caught up in the day-to-day, so sometimes it’s important to have a refresher of the importance of being your best self, every day.

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Look Out Millennials, Gen Z is Coming

Look Out Millennials, Gen Z is Coming

The news, blogs, and research articles all talk about Millennials. Everyone is worried about how to manage them, how to reach them, and how to market to Millennials. We here at initiate-it have spent a good deal of time researching and learning about Millennials. We’ve applied our learnings to help many businesses reach this generation.

But look out world, because I think it’s time we all start paying attention to the next group who is about to seriously rock our planet: Gen Z or iGen as they are often referred to. This is the group of young people who were born in 1996 and beyond. An important demarcation from millennials is that they were too young to have seen or known about 9-11 when it happened. Gen Z are primarily children of Gen X and some older Millennials. They are a whole different ball-game from Millennials.

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Top 8 Branded Viral Videos and What Makes Them Work

Top 8 Branded Viral Facebook Videos and What Makes Them Work 1

The reasons behind what makes certain videos go viral fall into two important categories – personal response and social response. Viral videos are a huge mark of success in the marketing world because they not only reach an incredibly wide audience, but they resonate with people more than almost any other medium. The personal response is determined mostly by the emotions evoked by the content. It is a psychological process called emotional contagion – one person’s emotions trigger similar emotional responses in others, and thus the contagion spreads as more people share on their social media platforms. The social response comes into play with the desire to connect with other people; be it to share information, to relate to others through a common interest, or to support a cause. This blog looks at 8 branded videos that broke the internet, and provides some insight as to why they worked so well.

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