A privately held, 56-year-old retail store – once the leader in the region, had declining sales year over year and was having trouble competing with big box retailers and national chains who had larger budgets. Their traditional only advertising approach was getting lost in a large size market.
initiate-it created a digital campaign to replace the TV only campaign. We built out a robust test strategy to begin to learn what would resonate with their target audience. We also tested different audience segments as well as customer journey path. We utilized search engine marketing, paid social media, and programmatic display ads and retargeting.