Reservoir Distillery

Shelf Talker

Shelf Talker

Auto Draft 2

Challenge:
A whiskey distillery felt their packaging and labeling was lacking in the style department and didn’t stand out compared to their competitors.  

Solution:
initiate-it took it upon themselves to rebrand Reservoir as the premium whiskey or “first class” while their competitors were coach and cargo. When consumers would enter the liquor store and see this bottle on the shelf, it was meant to stand out and make an impact. The ad tested positively with viewers and created a “premium feel” for the product.