Sandler

Success Campaign

Success Campaign

Sandler Success Campaign 1

Challenge:
A large international sales and leadership national franchisee was looking for a way to connect with a younger audience as well as focus on celebrating success within their followers and training attendees.

Solution:
initiate-it created a campaign focused in social media and on user generated content. We seeded the content with images we took at their yearly conference to add authenticity, and shared content on Twitter, Facebook and Instagram. As a result, the website quickly became one of the top visited pages on the website, generated highest engagement of all running campaigns, and outperformed similar ads consistently on click through rates.