VCU Health

Employee Online Newsletter

Employee Online Newsletter

Challenge:
The health department at VCU was challenged with increasing team member accessibility to important information and articles in their “Spirit” monthly newsletter. The goal of the project was to provide monthly communications to team members in a variety of ways for accessibility anywhere, at any time.

Solution:
initiate-it developed a website which serves as the digital monthly newsletter and houses past newsletters. This increased accessibility to the monthly newsletter among VCUHS team members and their families. Since the launch of the online newsletter, engagement has increased month over month with a continued rise in site traffic, page views, and time spent on each page.