Planning

Intense and proper planning goes into determining the best execution of marketing efforts. A highly-specialized team, equipped to analyze the current state of affairs and examine the likelihood of future events, makes recommendations based on industry trends, client make-up, and competitor positioning.

Marketing Plan & Digital Marketing Plan
A comprehensive document that details clients’ advertising efforts and plans for the coming year. Discusses individual executions and their marketing objectives, while also examining all implementations to determine how they fit together. Separated between traditional and digital media, but strategized as holistic approach.

Media Plan Development & Digital Media Marketing Plan
An analytical determination of how to source and select the optimal media and vehicles for a clients’ brand. The most crucial element is determining what media mix, or combination of channels, will yield the best results. Developed separately for traditional and digital, but viewed through the same lens to ensure collaboration.