A subdivision of marketing that focuses on the promotion of sports events, teams, and individuals with the objective of gaining strong brand awareness and association with the subject being marketed.
Professional Athlete Endorsement
A public or official statement of support or approval of a brand, product, or service from a professional athlete.
Utilizing connections with individuals and organizations to position brands with certain sporting events to gain publicity and awareness.
Providing funds or resources to a club or individual in return for some form of rights that may be used to help a brand commercially.