initiate-it RoundUp: October 2017

 

Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.

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Our Favorite Fall Activities in the RVA

There is so much to do during the Fall in Richmond. When the weather gets cool, new activities pop up throughout the area. There is something to do for every personality! Below is a list of our favorite fall activities.

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How Can You Be a Pioneer? – A CreativeMornings RVA Review

pioneer

I attended the October CreativeMornings’ Richmond session centered around the idea of being a pioneer. Evrim Dogu, the owner of Sub Rosa Bakery, was the guest speaker. For those who don’t know, Sub Rosa Bakery creates its baked goods utilizing a wood-fired oven and ingredients from local farms. Throughout his discussion, Evrim Dogu shared his beliefs on how he has brought the idea of being a pioneer in his work and personal journey.

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Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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Observe, Align and Care Compassionately: CreativeMornings RVA

CreativeMornings RVA: Compassion

You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.

What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.

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