How to Create a Successful Marketing Internship Program

It’s no secret that good relationships have a stable foundation of equity and trust. These relationships can span from the confines of a boardroom to the comforts of your own home. The partnership your company forms with its interns should be no different. initiate-it has operated an internship program since our inception in 2011, but we watched it spread its wings wide in 2016, after placing some formality behind our process.

Continue Reading



Get Creative With Your Outdoor Advertising

Outdoor advertising is everywhere. We’re used to it. When you drive on a highway, it would be weird not to see billboards flanking the road. When you’re standing at a bus stop or in the subway, it would be strange not to see the face of your local lawyer or insurance agent on the walls. Does that mean that outdoor advertising is a waste of time? It no longer interrupts our experience and isn’t that the point of advertising? Continue Reading



Top Ads of the Winter Games

winter games ads

Every two years, the world is treated to a spectacle of the greatest athletes alive, sporting, sweating, and striving for glory with their respective countries cheering at their backs. However, athletes are not the only ones competing during these elite international competitions – sponsors and advertisers are in a contest with the ultimate prize being viewers’ attention. Continue Reading



Top Feel Good Ads For February

top feel good ads

It’s Valentine’s Day, which means love is in the air – and all over my screen with some of my favorite emotionally taxing ads. Call them cheesy – they may not be everyone’s heart-shaped box of chocolates – but companies who do this successfully know that emotional appeal helps them relate to their audience and establish a personal connection to their consumers. Continue Reading



Finding Creativity in Anxiety

Finding Anxiety in Creativity

“No one knows what the hell they’re doing.”

That’s how Erin Mahone kicked off last Friday’s CreativeMornings Richmond session.

The topic was “Anxiety.” It was an interesting topic for CreativeMornings and you may be thinking, “How is having anxiety creative?” Continue Reading



Our Favorite Holiday Activities in the RVA

our favorite holiday activities in the rva

The holiday spirit can be felt all through Richmond in December. From festive brewery parties to holiday-inspired light shows, there is something for everyone! Below is a list of our favorite holiday activities. Continue Reading