Is Your Spooky Landing Page Scaring Away Potential Leads?

Is Your Spooky Landing Page Scaring Away Potential Leads

In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.

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Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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Emoji Etiquette in Modern Marketing

Emoji Etiquette in Modern Marketing 1

In my personal messages, I typically leave emojis out. Emojis can be construed in several ways.  They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.

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Look Out Millennials, Gen Z is Coming

Look Out Millennials, Gen Z is Coming

The news, blogs, and research articles all talk about Millennials. Everyone is worried about how to manage them, how to reach them, and how to market to Millennials. We here at initiate-it have spent a good deal of time researching and learning about Millennials. We’ve applied our learnings to help many businesses reach this generation.

But look out world, because I think it’s time we all start paying attention to the next group who is about to seriously rock our planet: Gen Z or iGen as they are often referred to. This is the group of young people who were born in 1996 and beyond. An important demarcation from millennials is that they were too young to have seen or known about 9-11 when it happened. Gen Z are primarily children of Gen X and some older Millennials. They are a whole different ball-game from Millennials.

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Designed for Sports

Designed for Sports 8Under 500,000 kids participate in college athletics each year. Far less become professional athletes. An even smaller number become Olympians- the world’s greatest athletes. Ever since the first Olympics, higher level athletes are typically praised and immortalized for their unique skillset.

Creative and graphic design have elevated the admiration of athletes and sports to its peak. Athletes and teams are often put on a pedestal and treated as above-human. Fans, boosters, and future super-athletes picture their favorite teams and athletes as powerful, extreme and unblemished. In the past few decades, the companies and sports organizations have amped up high-level athletics and high-level graphics to appeal to consumers. They utilize this immortalization to their advantage- to gather fans, to accrue sponsors, to recruit future athletes and to eventually and ideally, gain everlasting legacy.

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