Top 6 Holiday Campaigns of 2017

It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading



Top 5 Takeaways from the #ISUM17

A few of our team members recently attended the 2017 Internet Summit in Raleigh, North Carolina, and walked away with quite a few nuggets of really useful, forward-thinking ideas to incorporate into client business. If you missed the Internet Summit, check out our top five takeaways below. Continue Reading



The Future of Social Media

The Future of Social Media

Ah, the future. We all want to know it. We want to get a ‘jump on the competition’. We want to ‘be ready’. I get asked all the time, what’s the future of social media? Where is it headed? What will be the next big thing? I’ve been working in social media since social media was born, so I guess I’ve seen the way the tide works and I’m as qualified as anyone to look into the proverbial crystal ball. Right or wrong, here are my thoughts on where the future of social media is headed in the coming years.

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initiate-it RoundUp: October 2017

 

Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.

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How Can You Be a Pioneer? – A CreativeMornings RVA Review

pioneer

I attended the October CreativeMornings’ Richmond session centered around the idea of being a pioneer. Evrim Dogu, the owner of Sub Rosa Bakery, was the guest speaker. For those who don’t know, Sub Rosa Bakery creates its baked goods utilizing a wood-fired oven and ingredients from local farms. Throughout his discussion, Evrim Dogu shared his beliefs on how he has brought the idea of being a pioneer in his work and personal journey.

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Is Your Spooky Landing Page Scaring Away Potential Leads?

Is Your Spooky Landing Page Scaring Away Potential Leads

In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.

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