Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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Initiate-It’s Super Bowl Winners & Losers 2017

Initiate-It's Super Bowl Winners & Losers 2017Every Super Bowl Sunday, some viewers tune in for the football game while others watch for the commercials. There are always ads that can be remembered years later as favorites, such as Budweiser’s “The Clydesdales Brotherhood” from 2013. Others are remembered in a different light, such as Mountain Dew’s “Puppymonkeybaby” from 2016. As we have done in the past, this year we would like to honor those commercial winners and losers. The list below features our favorite and hated Super Bowl LI commercials.

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