The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading



Top Feel Good Ads For February

top feel good ads

It’s Valentine’s Day, which means love is in the air – and all over my screen with some of my favorite emotionally taxing ads. Call them cheesy – they may not be everyone’s heart-shaped box of chocolates – but companies who do this successfully know that emotional appeal helps them relate to their audience and establish a personal connection to their consumers. Continue Reading



4 Ways to Leverage Social Media at Your Next Conference

4 Ways to Leverage Social Media at Your Next Conference

No matter the industry, conferences are important to continue education. Whether you’re hosting a conference or helping your client with their social media content, it’s key to understand why leveraging social media can increase engagement and brand reach. Continue Reading



initiate-it RoundUp: January 2018 Marketing Trends

initiate-it roundup: January 2018 Marketing TrendsMarketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay on top of industry trends each month with initiate-it RoundUp. Below are the top five marketing trends and changes that occurred in January 2018. Continue Reading



CreativeMornings RVA: House Industries Session Review

In a one to two-hour talk, it is rare to find that many quotable moments. But Andy Cruz, co-founder of House Industries, has made a living out of exciting moments. He appreciates learning something about which he knows nothing. For example, they designed a new font and, rather than leave it at that, it inspired them to dive into the furniture business. He thrives on collaborations. He’s worked with Jimmy Kimmel, JJ Abrams, the New Yorker, and John Mayor… Just to name a few. Andy has every right to be cocky because of his ever-growing list of accomplishments- but he’s grounded and appreciates his journey. He finds passion in his work. And when the well starts to dry up, he makes his work shift to fit new passions. Make your Work work for you. Sweat the technique. Learn through your interests. Make friends. The Process is the Inspiration.

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Top 6 Holiday Campaigns of 2017

It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading