CreativeMornings RVA: House Industries Session Review

In a one to two-hour talk, it is rare to find that many quotable moments. But Andy Cruz, co-founder of House Industries, has made a living out of exciting moments. He appreciates learning something about which he knows nothing. For example, they designed a new font and, rather than leave it at that, it inspired them to dive into the furniture business. He thrives on collaborations. He’s worked with Jimmy Kimmel, JJ Abrams, the New Yorker, and John Mayor… Just to name a few. Andy has every right to be cocky because of his ever-growing list of accomplishments- but he’s grounded and appreciates his journey. He finds passion in his work. And when the well starts to dry up, he makes his work shift to fit new passions. Make your Work work for you. Sweat the technique. Learn through your interests. Make friends. The Process is the Inspiration.

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Top 6 Holiday Campaigns of 2017

It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading



Top 5 Takeaways from the #ISUM17

A few of our team members recently attended the 2017 Internet Summit in Raleigh, North Carolina, and walked away with quite a few nuggets of really useful, forward-thinking ideas to incorporate into client business. If you missed the Internet Summit, check out our top five takeaways below. Continue Reading



The Future of Social Media

The Future of Social Media

Ah, the future. We all want to know it. We want to get a ‘jump on the competition’. We want to ‘be ready’. I get asked all the time, what’s the future of social media? Where is it headed? What will be the next big thing? I’ve been working in social media since social media was born, so I guess I’ve seen the way the tide works and I’m as qualified as anyone to look into the proverbial crystal ball. Right or wrong, here are my thoughts on where the future of social media is headed in the coming years.

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Boo! Does Shock Advertising Really Work?

shock advertisingWhen marketing products or services, sometimes advertisers turn to scare tactics or shock advertising. This is the practice of violating social, religious, or political norms and presenting it to an audience with the intention of eliciting an emotional response.

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