Get Creative With Your Outdoor Advertising

Outdoor advertising is everywhere. We’re used to it. When you drive on a highway, it would be weird not to see billboards flanking the road. When you’re standing at a bus stop or in the subway, it would be strange not to see the face of your local lawyer or insurance agent on the walls. Does that mean that outdoor advertising is a waste of time? It no longer interrupts our experience and isn’t that the point of advertising? Continue Reading



Finding Creativity in Anxiety

Finding Anxiety in Creativity

“No one knows what the hell they’re doing.”

That’s how Erin Mahone kicked off last Friday’s CreativeMornings Richmond session.

The topic was “Anxiety.” It was an interesting topic for CreativeMornings and you may be thinking, “How is having anxiety creative?” Continue Reading



CreativeMornings RVA: House Industries Session Review

In a one to two-hour talk, it is rare to find that many quotable moments. But Andy Cruz, co-founder of House Industries, has made a living out of exciting moments. He appreciates learning something about which he knows nothing. For example, they designed a new font and, rather than leave it at that, it inspired them to dive into the furniture business. He thrives on collaborations. He’s worked with Jimmy Kimmel, JJ Abrams, the New Yorker, and John Mayor… Just to name a few. Andy has every right to be cocky because of his ever-growing list of accomplishments- but he’s grounded and appreciates his journey. He finds passion in his work. And when the well starts to dry up, he makes his work shift to fit new passions. Make your Work work for you. Sweat the technique. Learn through your interests. Make friends. The Process is the Inspiration.

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initiate-it RoundUp: October 2017

 

Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.

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Our Favorite Fall Activities in the RVA

There is so much to do during the Fall in Richmond. When the weather gets cool, new activities pop up throughout the area. There is something to do for every personality! Below is a list of our favorite fall activities.

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How Can You Be a Pioneer? – A CreativeMornings RVA Review

pioneer

I attended the October CreativeMornings’ Richmond session centered around the idea of being a pioneer. Evrim Dogu, the owner of Sub Rosa Bakery, was the guest speaker. For those who don’t know, Sub Rosa Bakery creates its baked goods utilizing a wood-fired oven and ingredients from local farms. Throughout his discussion, Evrim Dogu shared his beliefs on how he has brought the idea of being a pioneer in his work and personal journey.

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