Most Creative Fashion Ads of 2018
Fashion advertising is an interesting section of the market, because how do you properly advertise not just a product, but advertise a brands aesthetic? And more specifically, their aesthetic for that particular season? It can often be difficult for fashion brands to change their advertising from season to season just enough so that it keeps the target market engaged but doesn’t deviate too far from their brand identity.
Social Media Marketing for Musicians
In our modern, tech-savvy society, the most essential and effective way an established musician can connect with their fans or an emerging musician can hope to gain more traction for a future career is through social media. Here are some clever ways you, the up-and-coming musician, can best utilize social media to promote your music as well as some examples of how it’s been done in the past. Continue Reading
Get Creative With Your Outdoor Advertising
Outdoor advertising is everywhere. We’re used to it. When you drive on a highway, it would be weird not to see billboards flanking the road. When you’re standing at a bus stop or in the subway, it would be strange not to see the face of your local lawyer or insurance agent on the walls. Does that mean that outdoor advertising is a waste of time? It no longer interrupts our experience and isn’t that the point of advertising? Continue Reading
4 Ways to Leverage Social Media at Your Next Conference
No matter the industry, conferences are important to continue education. Whether you’re hosting a conference or helping your client with their social media content, it’s key to understand why leveraging social media can increase engagement and brand reach. Continue Reading
Finding Creativity in Anxiety
“No one knows what the hell they’re doing.”
That’s how Erin Mahone kicked off last Friday’s CreativeMornings Richmond session.
The topic was “Anxiety.” It was an interesting topic for CreativeMornings and you may be thinking, “How is having anxiety creative?” Continue Reading
CreativeMornings RVA: House Industries Session Review
In a one to two-hour talk, it is rare to find that many quotable moments. But Andy Cruz, co-founder of House Industries, has made a living out of exciting moments. He appreciates learning something about which he knows nothing. For example, they designed a new font and, rather than leave it at that, it inspired them to dive into the furniture business. He thrives on collaborations. He’s worked with Jimmy Kimmel, JJ Abrams, the New Yorker, and John Mayor… Just to name a few. Andy has every right to be cocky because of his ever-growing list of accomplishments- but he’s grounded and appreciates his journey. He finds passion in his work. And when the well starts to dry up, he makes his work shift to fit new passions. Make your Work work for you. Sweat the technique. Learn through your interests. Make friends. The Process is the Inspiration.