A true marketer knows there is no end to the marketing process. We are always researching, or rather, grasping at the latest trends, evolving behaviors, and technologies to better understand the dynamic market and product relationship. That’s why the majority of us pack our overnight bags and head off to the largest conventions in the nation – Ad Age Digital Conference, Inbound, Gartner Digital Marketing Convention, Internet Summit, and many, many more. With a hunger to learn, and a living based on keeping up with industry trends, we hope to gain insights that will hopefully help us keep our client’s business growing. However, once we arrive to these conferences, it’s easy to get stressed out by the ‘industry leader’ biased details – “You must add semantic keywords and fresh content to your page and blog posts every day!” or “Always use a structure approach when testing and scaling the best performing ad-imagery, headline, and targeting.” or “IF YOU DON’T HAVE A MARKETING STACK STRATEGY YOUR BUSINESS WILL FAIL”.