The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading



Top 6 Holiday Campaigns of 2017

It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading



Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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