Top 6 Holiday Campaigns of 2017

It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading



Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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Act Like a Marketer, Think Like a Customer

Act Like a Marketer, Think Like a Customer 9

 

A true marketer knows there is no end to the marketing process. We are always researching, or rather, grasping at the latest trends, evolving behaviors, and technologies to better understand the dynamic market and product relationship. That’s why the majority of us pack our overnight bags and head off to the largest conventions in the nation – Ad Age Digital Conference, Inbound, Gartner Digital Marketing Convention, Internet Summit, and many, many more. With a hunger to learn, and a living based on keeping up with industry trends, we hope to gain insights that will hopefully help us keep our client’s business growing. However, once we arrive to these conferences, it’s easy to get stressed out by the ‘industry leader’ biased details – “You must add semantic keywords and fresh content to your page and blog posts every day!” or “Always use a structure approach when testing and scaling the best performing ad-imagery, headline, and targeting.” or “IF YOU DON’T HAVE A MARKETING STACK STRATEGY YOUR BUSINESS WILL FAIL”.

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