Women in Advertising Panel Review
This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.
Is Your Spooky Landing Page Scaring Away Potential Leads?
In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.
Observe, Align and Care Compassionately: CreativeMornings RVA
You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.
What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.
The Story of Bringing a Traditional Retailer into the Digital Age
Friends, let me tell you a story. It might hit home for many of you, but I promise a happy ending. Imagine if you will, your family has run a successful retail business with multiple locations around the region for over 50 years. This was your dad’s life. He was the guy. Everyone knew him, and his name drew people in. He stood for service and quality. He hand-picked the sales people who were on the floor. He knew them all by name. 50 years, every day he managed this business and he loved it. He knew how to bring the people in. You throw a big sale for Memorial Day and Labor Day. Newspaper and TV are the way to go to reach your audience. Then the internet came, he had a website built because he knew he needed to be online. Then, unfortunately, he died. Along with dealing with his death, now, this business, it’s all up to you.
Emoji Etiquette in Modern Marketing
In my personal messages, I typically leave emojis out. Emojis can be construed in several ways. They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.
The Great Advertising Shift; What Has Changed and What is Left to Come?
I wouldn’t consider myself an “old-head,” but I have been in the advertising industry for over 20 years, and have seen it shift dramatically. When I started out, it was a pretty easy gig, as far as I was concerned. A media planner by trade, I’d walk into meetings and only have a handful of advertising options to present; television, radio, print, direct mail, sponsorship, and not much else. In preparation, I would run some basic demographics with the target audience, which was easier than today as well – with audiences being so broad. After exchanging pleasantries with the client, I’d break down the costs of each channel, our expectations of their success, and pitch what we thought would be most effective. There wasn’t much back and forth, and typically the client would sign right there. Today, things are much different.