Almost five billion YouTube videos are watched every day.
It was only a matter of time before YouTube began to offer free movies, capitalizing on the opportunity to make additional revenue for Google. Continue Reading
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With the creation of Siri, Alexa, and Ok Google, voice search usage has drastically increased over the years. Throughout 2018, there were over a billion voice searches conducted per month. Reports last year even showed that 58% of consumers used voice search to find local business information. With this increase of voice search queries, your PPC strategy must adapt. Continue Reading
Fashion advertising is an interesting section of the market, because how do you properly advertise not just a product, but advertise a brands aesthetic? And more specifically, their aesthetic for that particular season? It can often be difficult for fashion brands to change their advertising from season to season just enough so that it keeps the target market engaged but doesn’t deviate too far from their brand identity.
In our modern, tech-savvy society, the most essential and effective way an established musician can connect with their fans or an emerging musician can hope to gain more traction for a future career is through social media. Here are some clever ways you, the up-and-coming musician, can best utilize social media to promote your music as well as some examples of how it’s been done in the past. Continue Reading