6 Ways to Leverage Social Media to Achieve Your Marketing Strategy
Social media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy:
Facebook LIVE and Your Business Strategy
It is predicted that by the year 2020 nearly 79% of all internet traffic will be video based (cisco). With this much online video content, you will need to stand out. What better way is there than to go LIVE! Facebook, Instagram, YouTube, and Periscope are social platforms that currently provide LIVE video services. The social media world is always changing. In order to stay on top, businesses need to utilize these video features. Some companies have gone LIVE featuring product launches, holiday events, behind the scenes footage, and clips of their company culture. If you are just entering the LIVE video community, I believe Facebook LIVE is the best option for your business. It is the best option as it notifies your current Facebook followers that you are LIVE as well as provides you with the opportunity to reach new customers. Facebook LIVE helps humanize your brand, allows for real time interactions with viewers, and provides memorability. Below are a few key benefits that Facebook LIVE will have on your Business Strategy when implemented properly.
4 Benefits of Social Media Marketing
Social media marketing can help you build your brand, increase your inbound traffic and enhance your customer experience — at little or no cost to you.