Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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Is Your Spooky Landing Page Scaring Away Potential Leads?

Is Your Spooky Landing Page Scaring Away Potential Leads

In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.

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5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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Observe, Align and Care Compassionately: CreativeMornings RVA

CreativeMornings RVA: Compassion

You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.

What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.

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Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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