Is Your Spooky Landing Page Scaring Away Potential Leads?

Is Your Spooky Landing Page Scaring Away Potential Leads

In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.

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5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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The Story of Bringing a Traditional Retailer into the Digital Age

This is the Story of Bringing a Traditional Retailer into the Digital Age 7

Friends, let me tell you a story. It might hit home for many of you, but I promise a happy ending. Imagine if you will, your family has run a successful retail business with multiple locations around the region for over 50 years. This was your dad’s life. He was the guy. Everyone knew him, and his name drew people in. He stood for service and quality. He hand-picked the sales people who were on the floor. He knew them all by name. 50 years, every day he managed this business and he loved it. He knew how to bring the people in. You throw a big sale for Memorial Day and Labor Day. Newspaper and TV are the way to go to reach your audience.  Then the internet came, he had a website built because he knew he needed to be online. Then, unfortunately, he died. Along with dealing with his death, now, this business, it’s all up to you.

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The Great Advertising Shift; What Has Changed and What is Left to Come?

The Great Advertising Shift

I wouldn’t consider myself an “old-head,” but I have been in the advertising industry for over 20 years, and have seen it shift dramatically. When I started out, it was a pretty easy gig, as far as I was concerned.  A media planner by trade, I’d walk into meetings and only have a handful of advertising options to present; television, radio, print, direct mail, sponsorship, and not much else. In preparation, I would run some basic demographics with the target audience, which was easier than today as well – with audiences being so broad. After exchanging pleasantries with the client, I’d break down the costs of each channel, our expectations of their success, and pitch what we thought would be most effective. There wasn’t much back and forth, and typically the client would sign right there. Today, things are much different.

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Cyclical Marketing: The Rise and Fall of the Digital Age

Cyclical Marketing: The Rise and Fall of the Digital Age

It’s time to release the Kraken and take a sledgehammer to your digital advertising efforts. That’s right, we’ve come to a tipping point. Just as Nina Simone’s sultry tones once gave way to Rhianna’s moist screeches, digital and social media marketing are soon to be replaced. Not by something new… but by something we’ve seen before.

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7 Ways to Market March Madness

7 Ways to Market March Madness 3Year in and year out, people across the country go crazy for March Madness – the pseudonym for the collegiate basketball tournament that stretches across the final three weeks of March. While it would be easy to pass this off as just another sporting event that comes and goes with the seasons, with that mentality you would miss out on an excellent marketing opportunity.

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