Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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Top 10 Virginia Berry Farms to Visit this October

Top 10 Virginia Berry Farms

Are you looking to pick the perfect pumpkin this Halloween? Are you looking for a fun fall family outing? Check out our top 10 places for your fall adventures.

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5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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Emoji Etiquette in Modern Marketing

Emoji Etiquette in Modern Marketing 1

In my personal messages, I typically leave emojis out. Emojis can be construed in several ways.  They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.

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