Denni Griffith brings 20+ years of B2B and B2C marketing communications, strategy, and customer acquisition experience to clients all over the globe. As a seasoned, expert lifecycle automation campaign designer and implementer, she leads and participates in high-result direct response campaigns in a variety of industry markets. Prior to working at initiate-it, Denni brought new products to market as the Commercial Division Product Manager for a successful Aerospace & Defense company. She spent nine years in telecommunications in marketing modeling, forecasting, and marketing communications roles. Infusionsoft Certified and HubSpot Inbound certified, Denni has a unique blend of technical and functional skills. She has served on the Executive Advisory Council for the National Contract Management Association and attended the University of Wisconsin.