Email Marketing is NOT Dead
Have you gotten the memo recently that email marketing is dead? If so, then throw it away. Email marketing is not dead, it’s just another channel of communication… and one we need to be paying attention to. According to a recent study conducted by ExactTarget, 77% of people prefer receiving marketing messages via email communication, and 56% of people said checking their email is the very first thing they do in the morning. If there is one thing to know about email marketing it’s that your emails should be simple. They should have one goal; tell your story in a simple, yet compelling way. Don’t confuse your consumer by sending them all over the place or throwing a bunch of unrelated information at them. With this in mind, know your story, know why it matters, and know how to tell it.
The Next BIG Thing: Video Content
One minute of video is worth 1.8 million words, according to Forrester Research.
Video content is going to be this year’s biggest influence among many audiences. Check out Dove Real Beauty Sketches for an example of how video content can impact ideas and perceptions.
The Psychology of Social
In 2014, 99% of people still market like it’s 2004.
Many people are constantly browsing the Internet and their social media outlets for advice, answers, products and services. Whichever it may be, everyone has a different mindset when approaching each social media outlet.
5 Tactics to Uniquely Utilize Twitter
Twitter can be extremely beneficial in growing your business, if you understand how to use it. Our team has provided five necessary tactics in order for your company to get the most out of Twitter. Before you get started, set your company’s goals in terms of Twitter—what exactly do you want to achieve by using this social media platform and why? Make a list of your goals and objectives and then proceed to the “how” below.
Utilize Data at Your Fingertips To Drive Better Marketing Decisions
Twenty years ago, marketers did not have many options to gather customer data and it was both costly and time consuming. Now, marketers have data at their fingertips and there isn’t any reason why they shouldn’t be accessing that data to assist them in their advertising and marketing decisions.
Data has become the new driving force for businesses and their marketing decisions. Advertisers now have consumer data through online surveys, purchasing data, SEO and SEM data, social information, mobile usage, CRM products and, at a bare minimum, website analytics. This data should be leveraged to understand how clients, customers, or prospects are accessing your information or making purchasing decisions.
3 Ways to Break Through the Holiday Clutter
Black Friday has passed. Cyber Monday is over. We are officially in the craziness of the holidays, and with that, we are being inundated with holiday messages: “12 days of gift cards”… “Jingle Deals, Jingle Deals”… “Free holiday shipping day.” How does your business break through the holiday clutter?? Here are 3 ways to better interact with customers during the holiday season.