Digital Marketing Coordinator

Job Description:

initiate-it, LLC, a full-service advertising agency, seeks a highly motivated Digital Marketing Coordinator to join its team in Richmond, Virginia. initiate-it, LLC works with numerous clients on a local, regional, and national level. The ideal candidate is looking to grow within a fast-paced, collaborative environment. The Digital Marketing Coordinator will support and contribute to the success of clients’ digital campaigns and the overall success of initiate-it. This role requires an understanding of Google Ads, Google Analytics, and social media platforms from both a paid and organic perspective.


Job Responsibilities Include:

  • Assists the Digital Team in the tracking, implementation, and optimization of clients’ digital marketing campaigns.
  • Develops monthly social editorial calendars and provides support in managing client social media accounts daily. This includes Facebook, Twitter, LinkedIn, Instagram, etc.
  • Provides campaign reporting to management weekly and monthly to ensure campaigns are tracking toward clients’ lead/conversion/engagement goals.
  • Assists in the development and tracking of paid social campaigns.
  • Supports the development and optimization of Google Ads campaigns.
  • Assists in the management of company blog development.
  • Conducts weekly research to keep up with trends and updates occurring on social platforms.
  • Provides digital project organization and administrative support.



  • Bachelor’s degree in Marketing, Business, or a related field.
  • 1+ years of paid social media experience.
  • 1+ years of organic social media experience.
  • Knowledge of Google Ads and Google Analytics.
  • Experience working in WordPress or a similar content management system.
  • Experience working with social media management tools (Buffer, Hootsuite, Sprout, etc.)
  • Proficient in Microsoft Office.
  • Strong communication and organizational skills.
  • Ability to multitask and work under deadlines.
  • Works proficiently independently and within a team setting.


To apply for this position please email your resume and cover letter to sprokopchak@initiate-it.com.