Celebration TV Spot
A used car consignment operation wanted to increase car intake in Richmond, Norfolk, Charlotte and Greensboro. Car buying messaging was very competitive from a media standpoint and CarLotz needed to creatively breakthrough the clutter with a unique selling proposition.
initiate-it recommended an extensive television media schedule in all markets. We focused the media buy during live programming in very desired programming such as news and primetime. We recommended a fun approach that focused on the customer and how they could use the dollars to party like a rock star. This spot was one in a series of situations on how the customer could utilize the benefit of “Thousands More”. CarLotz dramatically increased website traffic month over month and saw positive increases in sales.