Are You Listening?
Social media listening is a form of organic social marketing that consists of monitoring social media platforms to communicate with consumers about a company’s ideas and products. Some may think that this form of advertisement can be a waste of time, but on the contrary, it plays a crucial role in expanding the company’s brand awareness. The impact that social media listening has is way more beneficial to a company, and its consumers than one may expect. Why do you think McDonald’s started selling items off of their breakfast menu all day? Because of Social Media Listening. Continue Reading
The Benefits of YouTube Ad-Supported Free Movies
Almost five billion YouTube videos are watched every day.
It was only a matter of time before YouTube began to offer free movies, capitalizing on the opportunity to make additional revenue for Google. Continue Reading
Changing the Way Brands Interact with Consumers on Social Media
“Thank you for reaching out. We’re sorry you were unsatisfied. We try to make our customer experience as smooth as possible. Please continue to reach out in the future with all comments and concerns. Have a nice day!”
Stop doing this. Continue Reading
Ok Google, How Can I Optimize My PPC Strategy for Voice Search?
With the creation of Siri, Alexa, and Ok Google, voice search usage has drastically increased over the years. Throughout 2018, there were over a billion voice searches conducted per month. Reports last year even showed that 58% of consumers used voice search to find local business information. With this increase of voice search queries, your PPC strategy must adapt. Continue Reading
initiate-it’s Super Bowl Winners & Losers 2019
Its that time of year again. Check out our most and least favorite Super Bowl LIII ads! Continue Reading