4 Benefits of Social Media Marketing

4 Benefits of Social Media Marketing

 

Social media marketing can help you build your brand, increase your inbound traffic and enhance your customer experience — at little or no cost to you.

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Video Done Right- 3 Video Best Practices

 internet video blogger recording

Video is king when it comes to content marketing – as long as you are providing the right content to the right audience.

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The Center of the Sound

The Center of the Sound

I’m a big jazz fan—classical, smooth, it doesn’t matter the type. I love all of it. Years ago I was at the New Orleans Jazz and Heritage Festival sitting under a small canvas tent on a typical summer afternoon, ready to listen to Branford Marsalis and his quartet. Branford walks up on the stage, grabs the mic, and looks out to the audience of about 32 folks and tells us he’s going on a discovery—searching for the center of the sound. I had no idea what that meant.

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The Importance of A/B Testing

The Importance of A/B Testing 1

Whether your primary goal is building brand awareness, driving qualified traffic, nurturing prospects, driving leads or increasing revenue, one thing is certain – you should be testing. In today’s complex, digital world, marketers are always looking for an edge while getting their messages heard and testing has become an integral part of the strategy. How can you argue with results that are clear winners in resonating with your audience? Why continue using your gut instincts when you can use data? You never know what’s going to work with your audience until you test it. When I complete an A/B test with surprising results, it makes me want to run out and test everything. And that’s what everyone should do…test everything!

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Periscope: A Lesson In Authenticity For Brands

I’ll admit, I love a new gadget or toy. I like testing out the newest “thing,” which might be why I am so interested in social media marketing—the landscape is constantly changing or it could just be my ADD. Periscope is one of those new toys, I mean…platforms I’ve been watching.

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