Online Marketing & The Dater: Our Valentine’s Day Special

Online Marketing & The Dater: Our Valentine’s Day Special 1As Marketers we must think of how to effectively promote our clients and brands each day. We want to find the best way to reach our target audience while keeping the brand message in mind. For us, this strategy does not end when the work day is complete. We bring this idea into our personal lives when thinking of our online presence.  We often think of how we want others to identify us when posting to Facebook, Twitter, Instagram, and LinkedIn. This same concept can be applied to your dating life. Over the past few years, online dating has become the norm.  With new dating sites and apps emerging each month, there are many sites to join depending on what you are seeking. Options range from Tinder to Bumble, Match to eHarmony, and FarmersOnly to CatholicMatch. These websites all have track records for leading you to the perfect date. Even though these websites differ, there is one thing that each user needs to remember. You MUST market yourself efficiently and effectively to find success in online dating. Below are 4 marketing tips to help you find the perfect Jack to your Rose, Sally to your Harry, or Lorelei to your Luke.

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The Center of the Sound

The Center of the Sound

I’m a big jazz fan—classical, smooth, it doesn’t matter the type. I love all of it. Years ago I was at the New Orleans Jazz and Heritage Festival sitting under a small canvas tent on a typical summer afternoon, ready to listen to Branford Marsalis and his quartet. Branford walks up on the stage, grabs the mic, and looks out to the audience of about 32 folks and tells us he’s going on a discovery—searching for the center of the sound. I had no idea what that meant.

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Resolution: Be More Awesome

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Ah, the New Year. It’s reflection time for many of us. The year is wrapping up and we start thinking about what our goals are for the coming year. Our resolutions. Lose weight, make more money, save more money, spend more time with family and friends, the list goes on.

Do you make work resolutions too? Not just your performance goals, but true resolutions. How to make your work life better—how to be a better you?

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How to Use Social Media For Business and Pleasure

How to Use Social Media For Business and Pleasure

Each social media channel is unique. You are exposed to different content on Facebook than you are on LinkedIn. If you think of each channel like a get-together, you are interacting with different people for different reasons. You’re going to be speaking to a different audience on each channel.

Think of each channel like this…

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