Are You Listening?

Social media listening is a form of organic social marketing that consists of monitoring social media platforms to communicate with consumers about a company’s ideas and products. Some may think that this form of advertisement can be a waste of time, but on the contrary, it plays a crucial role in expanding the company’s brand awareness. The impact that social media listening has is way more beneficial to a company, and its consumers than one may expect. Why do you think McDonald’s started selling items off of their breakfast menu all day? Because of Social Media Listening.  Continue Reading



4 Social Media Podcasts You Should Be Listening to Right Now

social media podcasts listWho doesn’t love good, spirited conversation about fascinating topics? Let me go ahead and answer that for you: no one. Lucky for you, we live in a time where thousands of hours of great content is readily available at your fingertips. Continue Reading



Social Media Marketing for Musicians

social media marketing

In our modern, tech-savvy society, the most essential and effective way an established musician can connect with their fans or an emerging musician can hope to gain more traction for a future career is through social media. Here are some clever ways you, the up-and-coming musician, can best utilize social media to promote your music as well as some examples of how it’s been done in the past. Continue Reading



The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading