initiate-it’s Super Bowl Winners & Losers 2019

super bowl 2019Its that time of year again. Check out our most and least favorite Super Bowl LIII ads! Continue Reading



Get Creative With Your Outdoor Advertising

Outdoor advertising is everywhere. We’re used to it. When you drive on a highway, it would be weird not to see billboards flanking the road. When you’re standing at a bus stop or in the subway, it would be strange not to see the face of your local lawyer or insurance agent on the walls. Does that mean that outdoor advertising is a waste of time? It no longer interrupts our experience and isn’t that the point of advertising? Continue Reading