The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry
With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading
International Women’s Day: Celebrating Women Everywhere
This International Women’s Day gives us pause, and a time to support all the women in the world, and in particular, those in marketing advertising, who do incredible work day in and day out. Even Barbie is celebrating by releasing 17 global role model dolls.
Top Ads of the Winter Games
Every two years, the world is treated to a spectacle of the greatest athletes alive, sporting, sweating, and striving for glory with their respective countries cheering at their backs. However, athletes are not the only ones competing during these elite international competitions – sponsors and advertisers are in a contest with the ultimate prize being viewers’ attention. Continue Reading
Top Feel Good Ads For February
It’s Valentine’s Day, which means love is in the air – and all over my screen with some of my favorite emotionally taxing ads. Call them cheesy – they may not be everyone’s heart-shaped box of chocolates – but companies who do this successfully know that emotional appeal helps them relate to their audience and establish a personal connection to their consumers. Continue Reading
Finding Creativity in Anxiety
“No one knows what the hell they’re doing.”
That’s how Erin Mahone kicked off last Friday’s CreativeMornings Richmond session.
The topic was “Anxiety.” It was an interesting topic for CreativeMornings and you may be thinking, “How is having anxiety creative?” Continue Reading
CreativeMornings RVA: House Industries Session Review
In a one to two-hour talk, it is rare to find that many quotable moments. But Andy Cruz, co-founder of House Industries, has made a living out of exciting moments. He appreciates learning something about which he knows nothing. For example, they designed a new font and, rather than leave it at that, it inspired them to dive into the furniture business. He thrives on collaborations. He’s worked with Jimmy Kimmel, JJ Abrams, the New Yorker, and John Mayor… Just to name a few. Andy has every right to be cocky because of his ever-growing list of accomplishments- but he’s grounded and appreciates his journey. He finds passion in his work. And when the well starts to dry up, he makes his work shift to fit new passions. Make your Work work for you. Sweat the technique. Learn through your interests. Make friends. The Process is the Inspiration.