Top Ads of the Winter Games
Every two years, the world is treated to a spectacle of the greatest athletes alive, sporting, sweating, and striving for glory with their respective countries cheering at their backs. However, athletes are not the only ones competing during these elite international competitions – sponsors and advertisers are in a contest with the ultimate prize being viewers’ attention. Continue Reading
Proper Product Placement in Movies and Television
Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.
Obvious Product Placement in Movies and Television
Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program. Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.
Facebook LIVE and Your Business Strategy
It is predicted that by the year 2020 nearly 79% of all internet traffic will be video based (cisco). With this much online video content, you will need to stand out. What better way is there than to go LIVE! Facebook, Instagram, YouTube, and Periscope are social platforms that currently provide LIVE video services. The social media world is always changing. In order to stay on top, businesses need to utilize these video features. Some companies have gone LIVE featuring product launches, holiday events, behind the scenes footage, and clips of their company culture. If you are just entering the LIVE video community, I believe Facebook LIVE is the best option for your business. It is the best option as it notifies your current Facebook followers that you are LIVE as well as provides you with the opportunity to reach new customers. Facebook LIVE helps humanize your brand, allows for real time interactions with viewers, and provides memorability. Below are a few key benefits that Facebook LIVE will have on your Business Strategy when implemented properly.
Initiate-It’s Super Bowl Winners & Losers 2017
Every Super Bowl Sunday, some viewers tune in for the football game while others watch for the commercials. There are always ads that can be remembered years later as favorites, such as Budweiser’s “The Clydesdales Brotherhood” from 2013. Others are remembered in a different light, such as Mountain Dew’s “Puppymonkeybaby” from 2016. As we have done in the past, this year we would like to honor those commercial winners and losers. The list below features our favorite and hated Super Bowl LI commercials.