Lisa Rogerson 1

Lisa is an experienced digital marketer and social media strategist with expertise in integrated marketing strategy. She brings a wealth of big brand experience to initiate-it, including Capital One, Genworth Financial, and First Union Bank. She also understands the needs of small to medium size businesses having coached a number of them within her consulting business.

In her 20 years in marketing, Lisa has created award-winning campaigns and highly successful online communities for her clients. Her work has been recognized in “Fortune,” “Ad Week,” “Social Media Today” and “Mashable,” the hugely popular news and entertainment website for the digital generation.

Lisa is a data-driven problem solver, a people connector and serial smiler. She has the ideal mix of an “easygoing” and “get-it-done” personality as well as a great sense of humor, which she calls on regularly as the busy mother of two boys, three and seven.

Email Lisa at lrogerson@initiate-it.com.