initiate·it is where data and personality work together to grow business and strengthen brands. We believe our “clean slate” mentality combined with strategic and creative agility on every engagement is the only way we can dive into our client’s unique business needs and offer solutions that are anything but standard.

Our data-driven approach gains insights that lead us to the right creative for the right channels at exactly the right time.

We use the rapid pace of media and shifting attention spans of consumers to our advantage. Our digital, “always on” testing mindset allows us to satisfy the evolving wants of consumers to meet and exceed the business needs of our clients.

Since the beginning, initiate·it has believed in a fresh, nimble approach to helping businesses reach an audience. We do it by finding excitement in the work we do and investing ourselves fully in the success of every engagement.