initiate-it is where data, creativity and ingenuity work together to make an impact, whatever that impact is for you. Whether it is initiating sales, generating leads, driving brand engagement, propelling brand relevance or even helping more people.
Our data-driven approach uncovers insights that lead us to the optimal creative for the right channels at exactly the right time to make an impact.
We leverage the rapid pace of media and shifting media habits of consumers to our advantage. Our digital first, always-on, testing mindset makes sure we deliver on the constantly evolving needs of consumers and businesses.
Since the beginning, initiate-it has instilled a fresh, nimble approach to ensure businesses thrive. We do it by finding excitement in the work we do and by investing ourselves fully in the success of every engagement, no matter how big or small.