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  • 10 Years of Experience as an Account Executive in Advertising

  • Creative Strategy: Organic Social Media vs. Paid Social Media

  • Navigating the Buyer’s Journey in Today’s Digital Marketing Landscape

  • Unlocking the Power of a Full Digital Marketing Ecosystem

  • Our Digital Marketing Philosophy

  • Google’s Project Magi Is Bringing New AI Features to Search

  • Instagram Reels or TikTok: Which Social Media Giant Wins?

  • Stock Photography – It Isn’t All Bad

  • initiate-it Hits the Road to Present at the 2023 Digital Summit Series

  • Back to the 80s

  • Our Winners & Losers of Super Bowl LVII Ads

  • How to Craft a White Paper With a Consistent Design Story

  • 5 Must-Listen Podcasts for Digital Marketers

  • Our 2023 Marketing Trend Predictions

  • Holly Jolly Holiday Ads Through the Years

  • Free, Online Resources Every Marketer Needs

  • (R)evolutionize Your Business with Digital Media

  • Why Hiring a Marketing Agency is a Powerful Business Move

  • How Hulu Ad Manager is Leveling the Playing Field for Smaller Companies

  • Join initiate-it at Digital Summit 2022

  • initiate-it’s Fall Favorites in Richmond, VA

  • Social Media Tips: How to Help Your Business Generate More Clients

  • Everything You Need to Know About GA4

  • Why Blogs Are Relevant in 2022

  • 4 Myths of Working With an Advertising Agency

  • Utilizing Case Studies to Support Your Marketing Strategy

  • Best Practices for your Influencer Campaign

  • Using S.M.A.R.T. Goals To Generate Campaign Ideas

  • Why Having a Social Media Presence is Important

  • Our Favorite Ads of Summer 2022

  • 5 Steps of the Design Thinking Process

  • What is the “Creator Economy”?

  • How to Integrate Video Into Your Marketing Strategy

  • Creating and Engaging a Social Media Community in 2022

  • initiate-it’s Super Bowl Winners & Losers 2022

  • What to Expect at Super Bowl LVI – Advertising Trends for 2022

  • TikTok Advertising Best Practices

  • Exploring Popular Popcorn Brands

  • Marketing Trend Predictions for 2022

  • Exploring Brand Partnerships in Advertising 

  • 3 Biggest Challenges of Owning a Business

  • Favorite Winter Holiday Activities in Richmond, VA

  • 10 Questions for 10 Years

  • Importance of Branding your Social Media

  • The Creative Fatigue Surrounding Pandemic-Themed Ads

  • 3 Great Ways to Improve Your Marketing Approach with Behavioral Retargeting

  • The Rise of Hyper-Personalized Advertising and Product Placement

  • Is Your Business Following Digital Privacy Laws?

  • The 2021 Guide to Youtube Ad Formats

  • 3 Reasons Why Open Workspaces Are Effective

  • 4 Key Features of an Effective Landing Page

  • Need to Knows for Generational Targeting

  • 3 Reasons You Should Be Using Instagram Stories

  • 2021 Guide to Web Display Ad Spec Sizes

  • Design Student to Design Intern

  • The Surge of QR Codes

  • Positive vs. Negative Voice in Advertising

  • iOS 14.5 Update – What You Need to Know for Your Facebook Campaigns

  • Social Media Ad Spec Sizes for 2021

  • 2021 Design Trends You Need to Know

  • Are Social Network Features Really New or Are They Copies from Their Competitors?

  • Apple Search Engine Speculation

  • CVS Launches A Digital Advertising Network for CPG Companies

  • Google Chrome’s Third-Party Cookie Removal & What This Means for the Advertising Industry

  • Google Updates You Need To Know

  • Three Things You May Have Missed

  • Updates From Google Last Week

  • Navigating Your Marketing & Advertising Strategy As States Reopen

  • Digital Platforms Responding to COVID-19

  • Google Ads Providing Ad Credit to Small and Mid-Sized Businesses

  • INITIATE-IT’S SUPER BOWL WINNERS & LOSERS 2020

  • For the Love of White Space

  • A Quick and Easy Guide to Social Media Ad Spec Sizes [Infographic]

  • Traits an Agency Needs to Survive the Next Ten Years

  • Our Approach to Building an Effective Workplace Culture

  • The Benefits of YouTube Ad-Supported Free Movies

  • Changing the Way Brands Interact with Consumers on Social Media

  • Ok Google, How Can I Optimize My PPC Strategy for Voice Search?

  • initiate-it’s Super Bowl Winners & Losers 2019

  • 4 Social Media Podcasts You Should Be Listening to Right Now

  • The Importance of Engaging with Customers on Social Media

  • Creative Outdoor Brand Advertisements

  • How to Create a Successful Marketing Internship Program

  • Most Creative Fashion Ads of 2018

  • Social Media Marketing for Musicians

  • Get Creative With Your Outdoor Advertising

  • The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

  • International Women’s Day: Celebrating Women Everywhere

  • Top Ads of the Winter Games

  • Top Feel Good Ads For February

  • 4 Ways to Leverage Social Media at Your Next Conference

  • initiate-it RoundUp: January 2018 Marketing Trends

  • initiate-it’s Super Bowl Winners & Losers 2018

  • Finding Creativity in Anxiety

  • Our Favorite Holiday Activities in the RVA

  • CreativeMornings RVA: House Industries Session Review

  • Top 6 Holiday Campaigns of 2017

  • Top 5 Takeaways from the #ISUM17

  • How Account Management Can Impact Personal Development

  • Is It Time for a Career Change?

  • The Future of Social Media

  • Boo! Does Shock Advertising Really Work?

  • initiate-it RoundUp: October 2017

  • Our Favorite Fall Activities in the RVA

  • How Can You Be a Pioneer? – A CreativeMornings RVA Review

  • Women in Advertising Panel Review

  • Is Your Spooky Landing Page Scaring Away Potential Leads?

  • Top 10 Virginia Berry Farms to Visit this October

  • 5 Creative Things to do in Richmond

  • Observe, Align and Care Compassionately: CreativeMornings RVA

  • Proper Product Placement in Movies and Television

  • Obvious Product Placement in Movies and Television

  • The Story of Bringing a Traditional Retailer into the Digital Age

  • Amazon Spark: Will it Ignite the Flame or Put Out the Fire

  • Emoji Etiquette in Modern Marketing

  • What’s Your Genius? – A CreativeMornings Review

  • The Great Advertising Shift; What Has Changed and What is Left to Come?

  • 5 Qualities of the Best Account Managers

  • Look Out Millennials, Gen Z is Coming

  • Designed for Sports

  • 5 More Reasons Creative Mornings RVA Is A Must See

  • 6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

  • Our Favorite Summer Days in the RVA

  • 5 Reasons Why Creative Mornings is a Must See

  • Top 8 Branded Viral Videos and What Makes Them Work

  • 15 Instagram Accounts You NEED to Follow Right NOW!

  • Building An AdWords Search Campaign

  • Should You be Using a Landing Page?

  • Eat-It: The Best Bites in RVA

  • Cyclical Marketing: The Rise and Fall of the Digital Age

  • 6 Tools to Make Our Jobs Easier

  • Snapchat: Blending the Line Between Work and Play

  • 10 Outstanding Digital Marketing Conferences to Attend in 2017

  • 7 Ways to Market March Madness

  • Facebook LIVE and Your Business Strategy

  • Online Marketing & The Dater: Our Valentine’s Day Special

  • Initiate-It’s Super Bowl Winners & Losers 2017

  • Super Stats for Sunday’s Big Game

  • What is a Digital Ad Strategy and Why Does Your Business Need One?

  • Top 10 Marketing Trends for 2017

  • How to Manage Client Expectations

  • How to Leverage Your Investment in Social Media

  • How to Build a Strategic Marketing Plan 

  • Act Like a Marketer, Think Like a Customer

  • How is the 2016 Presidential Election Reflecting Within our Wallets

  • How to Develop a Successful Lead Generation Program

  • 5 Metrics You Should Be Using to Build Your Business

  • Ad Blocking Pushes Business to Improve User Experience

  • Five Years? Yes, Five Years — Really!

  • Why You Should Hire a Digital Marketing Agency

  • Paid Digital Media 101: Quick Course in Marketing Success

  • Common Marketing Mistakes & How to Avoid Them

  • The Mobile Marketing Trend: What You Need to Know

  • Understanding the Importance of Your Customer’s Journey

  • 4 Benefits of Social Media Marketing

  • 5 Email List Marketing Tips for Standing Out in the Inbox

  • Instagram “Stories”: Casual Adaptation or Pure Conceptual Theft?

  • Change is Good

  • Keeping Up With Your Customers Over the Summer

  • Pokémon Go: A Marketing Evolution

  • Video Done Right- 3 Video Best Practices

  • Does Investment in Social Media Add Up to Measurable ROI?

  • The Center of the Sound

  • 5 Ways to Build Client Relationships

  • Resolution: Be More Awesome

  • How to Use Social Media For Business and Pleasure

  • The Importance of A/B Testing

  • Pinterest for Marketers

  • 7 Steps to a Successful Sports Sponsorship

  • Nextdoor, a social network where neighbors, can be neighbors.

  • Periscope: A Lesson In Authenticity For Brands

  • 3 Ways to Grow Your Memberships with Digital Marketing Channels

  • 3 Strategies To Build Customer Loyalty Like The Big Guys Do

  • #Richmond2015: Tracking UCI’s Marketing

  • Advertising the way we wished it could be.

  • Traditional Advertising for Non-Traditional Thinkers

  • There’s more to producing commercials than giving a kid a camera.

  • 6 Ways to Keep Your Staff Motivated at Work This Summer

  • The Boutique Ad Agency vs. The Big Box Mega Agency

  • Ready to grow your business by giving your prospects the online content they’re looking for?

  • initiate-it’s Super Bowl Winners and Losers

  • Is Your Small Business One of the Two-Thirds That Won’t Last Beyond 10 Years?

  • We’re VINE Aware… Are You?

  • 5 Simple Website Enhancements

  • Learn How to Position Your Brand Socially

  • Email Marketing is NOT Dead

  • The Next BIG Thing: Video Content

  • The Psychology of Social

  • 5 Tactics to Uniquely Utilize Twitter

  • Utilize Data at Your Fingertips To Drive Better Marketing Decisions

  • 3 Ways to Break Through the Holiday Clutter

  • Is Your Company Prepared for the Digital Revolution?

  • MAMSummit Top 5 Takeaways Part II

  • MAMSummit Top 5 Takeaways Part I

  • Should Your Company Be Utilizing a Social Media Engagement Platform?