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Why Blogs Are Relevant in 2022
4 Myths of Working With an Advertising Agency
Utilizing Case Studies to Support Your Marketing Strategy
Best Practices for your Influencer Campaign
Using S.M.A.R.T. Goals To Generate Campaign Ideas
Why Having a Social Media Presence is Important
Our Favorite Ads of Summer 2022
5 Steps of the Design Thinking Process
What is the “Creator Economy”?
How to Integrate Video Into Your Marketing Strategy
Creating and Engaging a Social Media Community in 2022
initiate-it’s Super Bowl Winners & Losers 2022
What to Expect at Super Bowl LVI – Advertising Trends for 2022
TikTok Advertising Best Practices
Exploring Popular Popcorn Brands
Marketing Trend Predictions for 2022
Exploring Brand Partnerships in Advertising
3 Biggest Challenges of Owning a Business
Favorite Winter Holiday Activities in Richmond, VA
10 Questions for 10 Years
Importance of Branding your Social Media
The Creative Fatigue Surrounding Pandemic-Themed Ads
3 Great Ways to Improve Your Marketing Approach with Behavioral Retargeting
The Rise of Hyper-Personalized Advertising and Product Placement
Is Your Business Following Digital Privacy Laws?
The 2021 Guide to Youtube Ad Formats
3 Reasons Why Open Workspaces Are Effective
4 Key Features of an Effective Landing Page
Need to Knows for Generational Targeting
3 Reasons You Should Be Using Instagram Stories
2021 Guide to Web Display Ad Spec Sizes
Design Student to Design Intern
The Surge of QR Codes
Positive vs. Negative Voice in Advertising
iOS 14.5 Update – What You Need to Know for Your Facebook Campaigns
Social Media Ad Spec Sizes for 2021
2021 Design Trends You Need to Know
Are Social Network Features Really New or Are They Copies from Their Competitors?
Apple Search Engine Speculation
CVS Launches A Digital Advertising Network for CPG Companies
Google Chrome’s Third-Party Cookie Removal & What This Means for the Advertising Industry
Google Updates You Need To Know
Three Things You May Have Missed
Updates From Google Last Week
Navigating Your Marketing & Advertising Strategy As States Reopen
Digital Platforms Responding to COVID-19
Google Ads Providing Ad Credit to Small and Mid-Sized Businesses
INITIATE-IT’S SUPER BOWL WINNERS & LOSERS 2020
For the Love of White Space
A Quick and Easy Guide to Social Media Ad Spec Sizes [Infographic]
Traits an Agency Needs to Survive the Next Ten Years
Our Approach to Building an Effective Workplace Culture
The Benefits of YouTube Ad-Supported Free Movies
Changing the Way Brands Interact with Consumers on Social Media
Ok Google, How Can I Optimize My PPC Strategy for Voice Search?
initiate-it’s Super Bowl Winners & Losers 2019
4 Social Media Podcasts You Should Be Listening to Right Now
The Importance of Engaging with Customers on Social Media
Creative Outdoor Brand Advertisements
How to Create a Successful Marketing Internship Program
Most Creative Fashion Ads of 2018
Social Media Marketing for Musicians
Get Creative With Your Outdoor Advertising
The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry
International Women’s Day: Celebrating Women Everywhere
Top Ads of the Winter Games
Top Feel Good Ads For February
4 Ways to Leverage Social Media at Your Next Conference
initiate-it RoundUp: January 2018 Marketing Trends
initiate-it’s Super Bowl Winners & Losers 2018
Finding Creativity in Anxiety
Our Favorite Holiday Activities in the RVA
CreativeMornings RVA: House Industries Session Review
Top 6 Holiday Campaigns of 2017
Top 5 Takeaways from the #ISUM17
How Account Management Can Impact Personal Development
Is It Time for a Career Change?
The Future of Social Media
Boo! Does Shock Advertising Really Work?
initiate-it RoundUp: October 2017
Our Favorite Fall Activities in the RVA
How Can You Be a Pioneer? – A CreativeMornings RVA Review
Women in Advertising Panel Review
Is Your Spooky Landing Page Scaring Away Potential Leads?
Top 10 Virginia Berry Farms to Visit this October
5 Creative Things to do in Richmond
Observe, Align and Care Compassionately: CreativeMornings RVA
Proper Product Placement in Movies and Television
Obvious Product Placement in Movies and Television
The Story of Bringing a Traditional Retailer into the Digital Age
Amazon Spark: Will it Ignite the Flame or Put Out the Fire
Emoji Etiquette in Modern Marketing
What’s Your Genius? – A CreativeMornings Review
The Great Advertising Shift; What Has Changed and What is Left to Come?
5 Qualities of the Best Account Managers
Look Out Millennials, Gen Z is Coming
Designed for Sports
5 More Reasons Creative Mornings RVA Is A Must See
6 Ways to Leverage Social Media to Achieve Your Marketing Strategy
Our Favorite Summer Days in the RVA
5 Reasons Why Creative Mornings is a Must See
Top 8 Branded Viral Videos and What Makes Them Work
15 Instagram Accounts You NEED to Follow Right NOW!
Building An AdWords Search Campaign
Should You be Using a Landing Page?
Eat-It: The Best Bites in RVA
Cyclical Marketing: The Rise and Fall of the Digital Age
6 Tools to Make Our Jobs Easier
Snapchat: Blending the Line Between Work and Play
10 Outstanding Digital Marketing Conferences to Attend in 2017
7 Ways to Market March Madness
Facebook LIVE and Your Business Strategy
Online Marketing & The Dater: Our Valentine’s Day Special
Initiate-It’s Super Bowl Winners & Losers 2017
Super Stats for Sunday’s Big Game
What is a Digital Ad Strategy and Why Does Your Business Need One?
Top 10 Marketing Trends for 2017
How to Manage Client Expectations
How to Leverage Your Investment in Social Media
How to Build a Strategic Marketing Plan
Act Like a Marketer, Think Like a Customer
How is the 2016 Presidential Election Reflecting Within our Wallets
How to Develop a Successful Lead Generation Program
5 Metrics You Should Be Using to Build Your Business
Ad Blocking Pushes Business to Improve User Experience
Five Years? Yes, Five Years — Really!
Why You Should Hire a Digital Marketing Agency
Paid Digital Media 101: Quick Course in Marketing Success
Common Marketing Mistakes & How to Avoid Them
The Mobile Marketing Trend: What You Need to Know
Understanding the Importance of Your Customer’s Journey
4 Benefits of Social Media Marketing
5 Email List Marketing Tips for Standing Out in the Inbox
Instagram “Stories”: Casual Adaptation or Pure Conceptual Theft?
Change is Good
Keeping Up With Your Customers Over the Summer
Pokémon Go: A Marketing Evolution
Video Done Right- 3 Video Best Practices
Does Investment in Social Media Add Up to Measurable ROI?
The Center of the Sound
5 Ways to Build Client Relationships
Resolution: Be More Awesome
How to Use Social Media For Business and Pleasure
The Importance of A/B Testing
Pinterest for Marketers
7 Steps to a Successful Sports Sponsorship
Nextdoor, a social network where neighbors, can be neighbors.
Periscope: A Lesson In Authenticity For Brands
3 Ways to Grow Your Memberships with Digital Marketing Channels
3 Strategies To Build Customer Loyalty Like The Big Guys Do
#Richmond2015: Tracking UCI’s Marketing
Advertising the way we wished it could be.
Traditional Advertising for Non-Traditional Thinkers
There’s more to producing commercials than giving a kid a camera.
6 Ways to Keep Your Staff Motivated at Work This Summer
The Boutique Ad Agency vs. The Big Box Mega Agency
Ready to grow your business by giving your prospects the online content they’re looking for?
initiate-it’s Super Bowl Winners and Losers
Is Your Small Business One of the Two-Thirds That Won’t Last Beyond 10 Years?
We’re VINE Aware… Are You?
5 Simple Website Enhancements
Learn How to Position Your Brand Socially
Email Marketing is NOT Dead
The Next BIG Thing: Video Content
The Psychology of Social
5 Tactics to Uniquely Utilize Twitter
Utilize Data at Your Fingertips To Drive Better Marketing Decisions
3 Ways to Break Through the Holiday Clutter
Is Your Company Prepared for the Digital Revolution?
MAMSummit Top 5 Takeaways Part II
MAMSummit Top 5 Takeaways Part I
Should Your Company Be Utilizing a Social Media Engagement Platform?