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An Association’s Journey from Membership Decline to Growth in One Year

The Effect of AI Overviews and How It Is Changing SEO Traffic

How Our Creative Approach Boosted a Global Confectionary Company’s Holiday E-Commerce Sales by 95%

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Super Bowl LIX: What Ads Were Worth the Hype?

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How Social Media Is Reshaping How We Search

New Frontiers in Social Media

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Tug-of-War: Balancing Brand and Performance Marketing

The Power of Authenticity

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The Hits and Misses in Super Bowl Commercials 2024

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Building Trust in the Digital Age: A Guide to Ethical Digital Marketing

The Impact of Political Advertising on Your Advertising Strategy

How to Find the Perfect Marketing Partner for Your Business

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The Power of Continued Learning for Graphic Designers

5 Irresistible Reasons to Start a Podcast for Your Business

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8 Benefits of Advertising Through College Athletes

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How to Make Instagram and TikTok Algorithms Work Better for You

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Our Digital Marketing Philosophy

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Instagram Reels or TikTok: Which Social Media Giant Wins?

Stock Photography – It Isn’t All Bad

initiate-it Hits the Road to Present at the 2023 Digital Summit Series

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Our Winners & Losers of Super Bowl LVII Ads

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5 Must-Listen Podcasts for Digital Marketers

Our 2023 Marketing Trend Predictions

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Why Hiring a Marketing Agency is a Powerful Business Move

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Join initiate-it at Digital Summit 2022

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Social Media Tips: How to Help Your Business Generate More Clients

Everything You Need to Know About GA4

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4 Myths of Working With an Advertising Agency

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Best Practices for your Influencer Campaign

Using S.M.A.R.T. Goals To Generate Campaign Ideas

Why Having a Social Media Presence is Important

Our Favorite Ads of Summer 2022

5 Steps of the Design Thinking Process

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TikTok Advertising Best Practices

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Marketing Trend Predictions for 2022

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3 Biggest Challenges of Owning a Business

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10 Questions for 10 Years

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The Rise of Hyper-Personalized Advertising and Product Placement

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The 2021 Guide to Youtube Ad Formats

3 Reasons Why Open Workspaces Are Effective

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Our Approach to Building an Effective Workplace Culture

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4 Social Media Podcasts You Should Be Listening to Right Now

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International Women’s Day: Celebrating Women Everywhere

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6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

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